Marketing Director - Property Management

Ashford Management Group LLC•Houston, TX

16h•Onsite

About The Position

Ashford Communities is hiring a Director of Marketing to lead portfolio-wide marketing strategy and operations across its Texas multifamily property portfolio. Reporting directly to the Ashford President, the role oversees demand generation, digital channels, Internet Listing Services (ILS), resident referrals, reputation management, property positioning, marketing planning, budget allocation, performance measurement, vendor relationships, and team development. The Director works closely with Operations, property managers, and executive leaders to translate market intelligence and community needs into targeted, scalable, cost-effective marketing programs. The role is intended for a marketing leader with direct multifamily property management experience, preferably supporting conventional apartment communities. The successful candidate will elevate the brand, generate qualified leads, deepen resident engagement, measure marketing investment, develop employees, and improve marketing processes and results across the portfolio. The position is based at the corporate office in Houston, Texas, with up to 10% travel.

Requirements

Advanced multifamily digital marketing, ILS management, SEO/SEM, paid media, and online reputation expertise.
Strong data analysis, attribution, budgeting, forecasting, and marketing ROI evaluation skills.
Ability to translate property and submarket conditions into practical marketing decisions.
Effective vendor negotiation, project management, creative direction, and cross-functional collaboration skills.
People leadership, coaching, process improvement, and technology-enabled execution skills.
Excellent executive presentation, written communication, and prioritization skills.
Direct experience in multifamily property management; conventional apartment community experience is preferred.

Nice To Haves

8–12+ years of progressive marketing experience, preferably in multifamily housing or property management, including multi-property or portfolio accountability.
Demonstrated ownership of marketing budgets, agencies, digital platforms, ILS programs, and measurable demand-generation outcomes.
Texas and workforce-housing market knowledge.
Entrata experience.
Spanish proficiency.

Responsibilities

Lead monthly property-level marketing plans aligned with occupancy needs, market conditions, resident profiles, and community positioning.
Own digital marketing, search, paid media, social channels, ILS, property websites, online listings, and campaign execution; maintain accuracy and brand consistency across channels.
Direct resident referral, retention-oriented communications, community outreach, and reputation management programs.
Monitor competitive properties, submarket trends, pricing context, audience behavior, and property performance to recommend differentiated marketing strategies.
Build marketing attribution and reporting connecting spend to qualified inquiries, applications, new resident acquisition, channel efficiency, and cost per acquisition.
Partner with Operations, property managers, and executive leaders to distinguish marketing challenges from property condition, pricing, service, or execution constraints.
Manage marketing budgets, forecasts, vendor contracts, agency performance, procurement, and return on investment; recommend whether to expand, test, reduce, or discontinue investments.
Create and enforce brand, creative, photography, signage, content, accessibility, and messaging standards while preserving individual community identity.
Lead, coach, and develop marketing employees, establishing priorities, workflows, service standards, and performance accountability.
Use AI, automation, templates, and technology responsibly to improve speed, consistency, reporting quality, and team capacity.
Ensure marketing materials and campaigns comply with applicable fair housing, advertising, privacy, and brand requirements in coordination with appropriate partners.
Present executive dashboards, property-level insights, campaign results, and actionable recommendations to senior leadership.