Director of Marketing - Starborn
About The Position
The Director of Marketing will lead the marketing function for a growing manufacturer of innovative fastening solutions serving the decking and building materials industry. This position will lead a team consisting of a Brand Manager and Digital Marketing Manager while remaining hands-on in the development and execution of the company's marketing strategy. The primary focus of this role will be Product Marketing and Innovation. The Director will work closely with Sales, Engineering, and Operations to identify market opportunities, help steer the innovation pipeline, and successfully bring new products from concept through commercialization. This role requires a commercially minded, hands-on leader who can balance product strategy and innovation with oversight of brand, digital marketing, packaging, sales enablement, and other marketing functions.
Requirements
- Bachelor's degree in Marketing, Business, or related field.
- 6+ years of progressive marketing, product marketing, or product management experience.
- Experience leading and developing marketing professionals.
- Demonstrated experience bringing physical products from concept through commercial launch.
- Strong understanding of product positioning, competitive analysis, customer research, and go-to-market strategy.
- Strong cross-functional leadership, communication, and project management skills.
- Comfortable operating in a lean, entrepreneurial organization where leaders balance strategy with hands-on execution.
Nice To Haves
- Experience in building materials, construction products, fasteners, decking, hardware, tools, or related industries strongly preferred.
Responsibilities
- Identify unmet customer needs, market trends, competitive gaps, and opportunities for new products.
- Help develop and prioritize the company's innovation and new product pipeline.
- Lead cross-functional commercialization of new products from concept through launch and customer adoption.
- Maintain a strong understanding of competitive products, technologies, pricing, and market trends.
- Lead, develop, and mentor the Brand Manager and Digital Marketing Manager.
- Establish the overall marketing strategy, priorities, annual plan, and budget.
- Provide strategic direction for brand positioning, packaging, creative development, digital marketing, website, social media, and marketing communications.
- Ensure the company's brand and product messaging are consistent and differentiated across all customer touchpoints.
- Manage outside agencies and marketing partners as needed.
- Partner closely with Sales to develop tools and programs that drive product adoption and revenue growth.
- Develop product positioning, presentations, competitive comparisons, training materials, samples, displays, and other sales enablement tools.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
