Director of Marketing

Association Resource Group•McLean, VA

7d•Hybrid

About The Position

The Director of Marketing translates ARG’s growth strategy into measurable, integrated marketing programs. This role builds and leads a disciplined marketing operating system that supports new-logo growth, existing-client expansion, Managing Partner growth, referral relationships, vertical-market authority, and measurable demand generation. The Director leads day-to-day marketing strategy and execution, manages the Marketing & Strategic Growth Coordinator, and partners closely with Sales, Strategic Growth, Pardot/CRM resources, external public relations support, and project-based specialists.

Requirements

Demonstrated ability to build and execute integrated B2B and B2C demand-generation, content, digital, event, and sales-enablement programs tied to revenue outcomes.
Strong understanding of CRM, marketing automation, campaign attribution, SEO, paid media, digital analytics, and website conversion; hands-on system administration is not required.
Exceptional executive communication, writing, editing, project-management, prioritization, and stakeholder-management skills.
Ability to define meaningful performance measures and communicate pipeline influence, campaign conversion, sponsor value, website performance, content utilization, and operational effectiveness.
Practical fluency with generative AI and modern marketing technology, including establishing productive and responsible team use cases.
Ability to lead a small team and coordinate agencies, contractors, and cross-functional stakeholders with clear priorities and accountability.
Ability to operate strategically while ensuring execution occurs with rigor, speed, and measurable commercial impact.
Seven or more years of progressive B2B and B2C marketing experience required.
Demonstrated experience leading integrated marketing programs and connecting marketing activity to sales and revenue outcomes required.
Experience managing a small team and coordinating agencies, contractors, and cross-functional stakeholders required.

Nice To Haves

Experience in technology, professional services, channel, SaaS, telecommunications, cloud, cybersecurity, or complex solution sales preferred.

Responsibilities

Own the annual and quarterly marketing operating plan aligned with ARG business and revenue priorities, including the marketing calendar, campaign roadmap, budget view, and executive reporting cadence.
Translate executive strategy into integrated campaigns, content, events, digital programs, sales enablement, and measurable deliverables focused on commercial impact.
Design campaigns supporting new-logo acquisition, cross-sell and upsell, referral growth, Managing Partner opportunities, account-based marketing, and priority vertical markets.
Define campaign objectives, audiences, offers, calls to action, lead stages, follow-up expectations, and success measures in partnership with Sales and Strategic Growth.
Partner with Pardot/CRM resources on segmentation, nurture requirements, campaign architecture, attribution standards, and reporting while maintaining strategic ownership rather than serving as the technical system administrator.
Establish consistent measurement of marketing-sourced and marketing-influenced pipeline, event and referral influence, Managing Partner opportunities, and existing-client expansion.
Own editorial strategy across executive thought leadership, client proof, vertical content, case studies, newsletters, digital campaigns, and sales enablement; develop ARGenius into a visible market differentiator.
Protect brand consistency across channels, approve high-visibility creative and messaging, and guide day-to-day content and design production.
Own website performance, conversion strategy, landing-page priorities, SEO/AIO content strategy, and digital optimization in partnership with technical web resources.
Lead responsible adoption of AI-enabled marketing workflows, tools, personalization, research, and campaign acceleration, evaluating technology for business value, governance, scalability, and efficiency.
Own communications strategy, editorial priorities, executive positioning, announcements, and corporate narrative; manage external public relations support for outreach, pitching, placements, and distribution.
Coordinate executive commentary, awards, bylines, speaking opportunities, and strategic announcements.
Own event marketing strategy, audience, messaging, sponsor integration, lead capture, follow-up, and revenue measurement; engage external production and photo/video resources when warranted.
Manage, develop, and prioritize the Marketing & Strategic Growth Coordinator and coordinate agencies, contractors, and specialists without outsourcing strategic ownership.
Create clear briefs, timelines, procedures, scorecards, and accountability, and present concise performance insights, recommendations, risks, and resource needs to executive leadership.