Director of Marketing

Butterfly Pavilion•Westminster, CO

1d•Onsite

About The Position

At Butterfly Pavilion, we transform the way people think about invertebrates. These small but mighty animals that surround us are so much more than people think. They are everywhere because everything depends on them. They are the hidden heroes of the animal kingdom. As the leader in invertebrate knowledge, inspiration and connection, Butterfly Pavilion works to foster an appreciation of these critical animals by educating the public about the need to protect and care for threatened habitats globally, while conducting research for solutions in invertebrate conservation. Whether it is providing unique, firsthand learning experiences in our exhibits and educational programs, conducting new research that sets the standard for zoos across the country or building innovative solutions for species and habitat conservation in countries around the world, Butterfly Pavilion is leading the way in ensuring invertebrates are protected for the future. Looking forward, we are committed to providing the most enriching experience for our audience, being recognized as a scientific authority, and being a leading educational resource on invertebrates. Our Core Values are a large part of who we are as an organization: Make Science Cool Love What You Do Go Above and Beyond Lead Change Know Your Stuff Be Positive Welcome All These aren't just words, but words to live by here at Butterfly Pavilion.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field preferred, or equivalent professional experience.
5+ years of progressive marketing experience, with at least 2 years in a management or lead role.
Proven track record of driving revenue growth through integrated digital marketing strategies both paid and organic.
Experience managing marketing budgets and demonstrating measurable ROI.
Expert-level knowledge of paid digital advertising platforms (Google Ads, Meta Business Suite) and performance marketing principles.
Strong proficiency in SEO/SEM, Google Analytics (GA4), email marketing platforms, and marketing automation tools.
Demonstrated ability to lead and develop team members.
Exceptional written and verbal communication skills with an eye for compelling, mission-aligned storytelling.
Highly analytical with the ability to translate data into clear, actionable strategies.
Working knowledge of traditional marketing practices including print, signage, promotional materials, and media relations.
Employee should be able to lift, carry and items up to 50 lbs.

Nice To Haves

Experience in the attractions, entertainment, cultural nonprofit, or tourism sector preferred.
Familiarity with tools such as Mailchimp, SEMrush, WordPress, or similar platforms preferred.

Responsibilities

Develop and own the annual marketing strategy and budget in alignment with organizational revenue goals, with primary accountability for general admission ticket sales.
Partner with the Vice President of Guest Experience and department leaders to build integrated marketing plans that support all revenue streams.
Establish annual marketing goals and KPIs; deliver regular performance reporting to senior leadership with data-driven insights and recommendations.
Identify market opportunities, emerging trends, and audience segments to grow awareness and drive attendance.
Lead competitive analysis and audience research to inform positioning and campaign strategy.
Provide strategic direction and oversight for all paid digital advertising across Google Ads, Meta, and other relevant platforms, ensuring campaigns are optimized for ROI and ticket sales conversion.
Oversee organic digital strategy including SEO, content marketing, email marketing, and social media to build sustained audience growth and engagement.
Guide the Performance Marketing Manager on campaign planning, budget allocation, A/B testing, and performance analytics to continuously improve results.
Champion a culture of experimentation using data to test, learn, and iterate.
Provide strategic oversight of website performance, ensuring it drives ticket conversions and delivers an outstanding user experience.
Serve as brand steward for Butterfly Pavilion, ensuring consistent voice, visual identity, and messaging across all touchpoints.
Collaborate with the Marketing & Communications Coordinator to execute compelling content across social media, email, digital signage, print, and on-site channels.
Develop and oversee the seasonal marketing and campaign calendar, ensuring timely and coordinated execution across the team.
Support media relations and earned media efforts, including oversight of press releases and journalist relationships, in partnership with the Marketing & Communications Coordinator.
Lead, mentor, and develop a two-person marketing team, fostering a culture of creativity, accountability, and continuous growth.
Set clear priorities and support effective workflows so the team can execute efficiently and at a high level.
Build strong working relationships with departments to ensure marketing efforts support their goals and timelines.
Manage relationships with external agencies, media partners, vendors, and freelancers.
Implement & oversee marketing project management systems and ensure efficient workflows across the team.
Own the marketing department budget; track spending, reconcile invoices, and maximize return on investment.
Build and maintain dashboards and reporting structures to monitor performance across paid, organic, email, social, and direct channels.
Report on marketing contribution to ticket sales, membership, event revenue, and other organizational goals; use insights to recommend strategy adjustments and budget allocation.
Perform other duties as assigned in support of organizational priorities and evolving business needs.