Director of Marketing Technology (MarTech) Strategy

Sandisk•Milpitas, CA

10h•$186,947 - $309,672•Hybrid

About The Position

Sandisk is seeking a strategic leader to define the vision, roadmap, and evolution of our global marketing technology (MarTech) ecosystem, transforming it into a world-class platform that accelerates our premium brand. This is a pivotal role that will define how technology enables Sandisk to operate as a modern, scaled, and consumer‑centric marketing organization. You will be responsible for shaping the MarTech strategy, and related roadmap, that allows the business to operate as a single global system, personalize at scale, and adapt faster than market and consumer shifts. As well as shepherding the implementation, adoption and measurement of the impact of the MarTech strategy. This is not an IT role—it is a marketing leadership role that sits at the center of global marketing. You will partner closely with IT but own the marketing vision for how technology, platforms, and AI capabilities enable marketing execution. You will work across global and regional marketing teams: operations, ecommerce, website, brand, packaging, and NPI to ensure technology is enabling scale, speed, and impact. Ultimately, the goal of this role is to dramatically expand capacity and accelerate performance by augmenting how teams create, execute, and optimize marketing- as well as provide transparency on the efficacy of various marketing assets being created and disseminated around the world.

Requirements

Bachelor’s degree in Marketing, Business, Technology, or related field
Proven experience leading MarTech strategy, digital transformation, or marketing platforms at a global scale- ideally for a global top tier brand.
Strong understanding of marketing ecosystems including CDPs, CRM, CMS, DAM, data platforms, and analytics
Experience implementing and scaling AI-driven marketing capabilities
Demonstrated ability to translate business goals into technology roadmaps and execution plans
Experience working cross-functionally with IT, engineering, and marketing stakeholders
Strategic thinker with the ability to define long-term vision and translate into execution
Strong marketing mindset with deep understanding of how technology enables growth
Ability to influence and lead cross functionally through influence across a matrixed global organization
Clear communicator who can align senior stakeholders around a common roadmap
Builder mindset—able to create structure, processes, and systems from the ground up
Comfortable navigating ambiguity and driving change at scale
Data-driven decision maker with strong analytical thinking
Bias for action and ability to move fast while maintaining quality and governance
Collaborative leader who can bridge marketing, technology, and operations

Responsibilities

Own the MarTech vision and roadmap and define the vision and prioritization using a product management approach.
Define and drive the global marketing technology strategy aligned to business goals
Translate company objectives into a clear, actionable MarTech roadmap across functions
Develop business cases and associated budgets for MarTech initiatives
Build a global, scalable marketing operating system enabling the Content Supply Chain
Enable Sandisk to operate as a single global system while supporting regional execution
Standardize platforms, help to support workflows, and data across markets to eliminate fragmentation
Drive consumer-centric capabilities and personalization at scale
Own digital/customer journey optimization across the full funnel
Ensure the MarTech stack enables continuous consumer understanding and real-time activation
Power always-on personalization across channels, touchpoints, and lifecycle stages
Expand capacity through AI and automation
Identify and deploy technologies that increase output, speed, and efficiency across marketing
Scale content creation, campaign execution, and testing through automation and AI
Enable teams to deliver more, test more, and move faster than manual workflows allow
Oversee platform enhancements and UX/UI direction
Own MarTech ecosystem enablement to drive company priorities:
Identify and oversee technologies beyond development or third party selection — including implementation and value realization
Performance marketing acceleration (analytics, attribution, creative scaling, audience building)
CRM and lifecycle marketing (segmentation, email creation, testing)
Website intelligence (analytics, optimization, automation, conversational experiences)
Content at scale (authoring, localization, LLM/SEO optimization)
Operational automation (workflow automation, DAM hygiene, data feed integrity)
Enable global marketing functions
Drive adoption and commercialization of new capabilities
Partner with brand, packaging, NPI, ecommerce, and regional teams to ensure tools support their needs
Ensure platforms are designed for both global consistency and local agility
Partner with IT and external vendors
Work with IT to develop resourcing plans for roadmap initiatives and develop predictable deliverable dates.
Work closely with IT to execute against the roadmap while maintaining marketing ownership of priorities
Select and help manage key MarTech vendors and platforms
Create an “athletic” marketing organization
Build a tech ecosystem that allows the company to test, learn, and adapt faster than competitors
Enable rapid iteration without constant re-platforming or reinvention
Work with Operations to Drive governance and adoption
Establish best practices, standards, and processes for MarTech usage
Ensure adoption and effective utilization across global teams

Benefits

paid vacation time
paid sick leave
medical/dental/vision insurance
life, accident and disability insurance
tax-advantaged flexible spending and health savings accounts
employee assistance program
other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity
tuition reimbursement
transit
the Applause Program
employee stock purchase plan
Sandisk's Savings 401(k) Plan
Short-Term Incentive (STI) Plan
Long-Term Incentive (LTI) program (restricted stock units (RSUs) or cash equivalents)