Director of Marketing & Sales
About The Position
Trinity View is seeking a dynamic and results-driven Director of Marketing & Sales to lead our marketing department and drive occupancy for our independent and assisted living community. If you are passionate about connecting people with exceptional living options and thrive in a collaborative, mission-driven environment, we want to hear from you! As Director of Marketing & Sales, you will develop, implement, and administer all marketing and sales activities for Trinity View. Your goal: maximize occupancy and build a strong future residency program, ensuring our community remains vibrant and welcoming.
Requirements
- Two years of college in business, sales, or marketing, or three years of related experience.
- Minimum two years’ experience in business, sales, or marketing.
- Demonstrated sales and marketing techniques and financial principles.
- Effective oral and written communication skills.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint).
Responsibilities
- Coordinate all marketing department functions to achieve sales and occupancy goals.
- Implement and adhere to the approved marketing plan; propose changes with executive director’s approval.
- Manage lead tracking and documentation, ensuring timely follow-up with prospective residents and families.
- Review and update marketing materials and admission forms.
- Guide prospective residents through the sales process, move-in, and transition to the community.
- Understand and promote Trinity View’s living options and supportive services.
- Provide support in resident services, including grievance resolution.
- Identify and initiate contact with prospective residents via phone, written communication, and personal visits.
- Conduct follow-up calls, in-home appointments, and host luncheons for prospects and their families.
- Represent Trinity View professionally in the broader community, participating in events, civic clubs, and local committees.
- Prepare and monitor the annual marketing budget, ensuring financial objectives are met.
- Maintain compliance with regulatory requirements and confidentiality of resident information.
- Develop expertise in comparable communities and maintain organized records.
- Create publicity opportunities, manage advertising and social media, and develop networks with local professionals.
- Maintain a professional appearance and environment.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
Associate degree
