Director of Marketing & PR

Fletcher Development LLC • Redding, CT

29d • Onsite

About The Position

We are a vertically integrated platform operating across luxury construction, real estate development, estate management, interior design, self-storage, and hardware technology. The portfolio spans eight operating companies, including Vibrant Building Technologies, an AI-driven platform revolutionizing how we manage the health of the environments where we live, work, and play. We're an entrepreneurial, fast-moving group, and we're looking for a high-octane Director of Marketing & PR to tell the world our story across all of it. We bring together a rare mix of hands-on construction expertise, cutting-edge tech, and design taste, all working to make real estate better. This is a build-from-scratch role for someone who sets the strategy and then, often, executes it themselves. Some weeks you're shaping brand strategy with our founder; some weeks you're editing a reel at 9pm because it needs to ship. There's no playbook and no big team waiting for you. You'll build the marketing and PR strategies for multiple brands, working across a tech start-up and a portfolio of established real estate-related businesses. The role is demanding: it calls for someone who can think strategically while acting quickly and decisively, who can execute on their own, doesn't get easily overwhelmed, and isn't afraid of a blank canvas.

Requirements

• A builder: You've been the first or only marketing hire somewhere, run marketing solo, or built something of your own, and you're proud of it.
• A strategist and an operator: You build the plan, then go make it real, often with your own hands.
• A relationship builder: Someone who can earn trust and strengthen our ties to the communities and stakeholders we work with.
• Commercially wired: You think in pipeline and revenue, not just impressions.
• Tasteful and sharp: You have the taste and judgment to put out messaging and creative that reflect our high standards and drive our brand strategy forward.
• A brand juggler: You can maintain each brand's distinct voice while finding opportunities for them to reinforce one another.
• A utility player: "Not my job" isn't in your vocabulary.

Responsibilities

• Build the marketing and PR strategies for multiple brands, working across a tech start-up and a portfolio of established real estate-related businesses.
• Develop brand strategy and voice for each of our companies and for our CEO/founder's personal brand and platform.
• Define how each business shows up, what it stands for, and how it wins.
• Develop strategies tailored to each business and the customers it serves, and own the path from first impression to closed deal.
• Set the plan and then make it happen across every channel: social, email, print, in-person, and TV and online video.
• Own the content calendar and the creative vision across every brand, making sure we show up consistently where our customers are, in a way that speaks to what they're looking for.
• Direct outside talent when it makes sense, and roll up your sleeves and create when it doesn't.
• Build and maintain strong, mutually beneficial relationships: telling our story, listening to others, and showing up for the communities we're part of.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed