Director of Marketing Planning and Analytics
About The Position
West Shore Home is a technology-driven and industry-leading home improvement company specializing in high-quality and convenient remodels of Bathrooms, Flooring, Windows, and Doors. West Shore Home operates in over 40 locations nationwide and is home to over 3,000 employees! As a Director of Analytics and Planning- Marketing at West Shore Home, you will manage the marketing planning, forecasting and budget alignment processes for all branches in the company (40+) with the goal of achieving the best ROI in marketing spend across the business and achieving the company Net Sales targets. This role reports to the VP of Marketing Planning and Analytics and will oversee Divisional Marketing Managers.
Requirements
- 5+ years of experience with forecasting and modeling for performance based marketing.
- Bachelors Degree, required.
- Advanced proficiency in Excel, required. To note, this role will require significant analysis and data structuring using Excel.
- Advanced proficiency with data analysis and performance forecast modeling using analytics platforms such as Databricks and Power BI, required.
Nice To Haves
- Proven experience developing and executing efficiency improvement plans to streamline the marketing budgeting and target-setting process through automations.
- Previous experience utilizing AI and ML in performance modeling and forecasting, preferred
Responsibilities
- Serve as the primary interface between Marketing and FP&A and supports the Marketing team and through creating and managing the marketing forecast models.
- Collaborate with senior level marketing leaders on the overall marketing strategy and approach to determine budget plans and performance expectations.
- Utilize historical marketing performance data to develop long-term budget plans and forecasts to showcase spend and appointments per day by product vertical at each branch location. Take necessary action to add or reduce spend levels for different marketing sources to ensure that spend remains close to the budget and on track to achieve the company appointment targets.
- Develop data-driven forecasts to accurately predict the appointment and sales volumes expected from the marketing plan utilizing historical performance data.
- Train and develop Divisional Marketing Managers to effectively manage branch-level marketing budgets with the goal of achieving the sales target at the lowest possible marketing cost.
Benefits
- Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
- 401(k) Retirement Plan with company match
- HSA plan with company match
- Paid holidays and paid time off (PTO)
- Employee Referral Program
- Employee Discount Program
- Paid training and unlimited professional growth potential
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What This Job Offers
Job Type
Full-time
Career Level
Director
