Director of Marketing Intelligence and CRM

LeTourneau University•Longview, TX

1d•Onsite

About The Position

The Director for Market Intelligence and Student Recruitment CRM is a strategic partner and division leader, reporting to the Vice President for Enrollment, Marketing, and Communications. This person oversees the implementation and application of Salesforce for our recruitment and enrollment process. In addition, this person serves as the technology and data expert on the Enrollment, Marketing, and Communications leadership team, leveraging Salesforce and other technologies in collaboration with our IT team to strengthen this division in its service to the University and its constituents.

Requirements

A bachelor's degree in business, education, technology, marketing, or a related field is required.
At least 5-7 years of experience.
Experience with Salesforce or a similar CRM is essential.
Exceptional organizational, research, management, communication, and strategic thinking/problem-solving skills.
Ability to excel in leading collaborative project teams of creative employees.
Ability to manage multiple large projects concurrently.
Strong interpersonal and communication skills are essential for working effectively with a diverse range of constituencies.
Demonstrate excellence in project management, strategic thinking, systems architecture, data integration, and innovation within their professional portfolio.
Strong analytical thinking and creative problem-solving skills.
Ability to function as part of a multidisciplinary team.
Ability to quickly learn and integrate new tools and technologies to meet constituency needs.

Nice To Haves

A master's degree preferred.
Enthusiastic and contagious Christian faith, demonstrating a strong commitment to service within an interdenominational, evangelical Christian university that prioritizes the integration of faith and academic excellence.

Responsibilities

Lead the institution's market intelligence, CRM strategy, analytics, and technology infrastructure to drive enrollment growth, strengthen brand performance, enhance the student experience, and support data-informed decision-making across the organization.
Develop and refine key performance indicators, lead measures, and success metrics for enrollment, marketing, and communications.
Provide market and data intelligence to improve student recruitment, admissions, hospitality, and brand performance.
Analyze enrollment trends, market opportunities, and admissions funnel performance to increase yield and growth.
Advise executive leadership on market intelligence, enrollment strategy, and performance outcomes.
Lead the implementation, integration, and management of Salesforce.
Develop market intelligence and recruitment tools within the Salesforce environment.
Build automated dashboards and reporting systems that provide real-time insights and decision support.
Partner with IT and campus stakeholders to acquire and optimize technology solutions that support enrollment growth and brand expansion.
Assist the Admissions team through design and automation of personalized communication for prospective students.
Improve operational and business processes that create seamless and engaging prospective student experiences.
Strengthen brand awareness and market presence through intelligence-driven communication strategies.
Facilitate campus-wide access to actionable enrollment and marketing insights.
Serve as a strategic advisor to the Vice President and Enrollment, Marketing, and Communications leadership team.
Create reporting and intelligence solutions tailored to campus partners and stakeholders.
Lead training, development, and change management efforts related to technology and process improvements.
Manage the market intelligence and CRM budget portfolio.
Oversee special projects and initiatives that support institutional goals and strategic priorities.
Special projects assigned by the Vice President for Enrollment, Marketing, and Communications.