Director of Marketing, Enterprise AI

Handshake•San Francisco, CA

4d•$196,000 - $245,000•Hybrid

About The Position

Handshake is seeking a Director of Marketing for its Enterprise AI business. This is a founding marketing role focused on product marketing, including positioning, technical narrative, and sales partnership. The role reports to a team with Palantir go-to-market leadership experience and offers direct visibility to company leadership. If the business line meets expectations, this role will grow into a team-building and leadership position. The core of the role involves translating technical proof points into content for technical buyers, building sales enablement from scratch, partnering with sales and solutions architects, shaping account-based and vertical-specific marketing motions, and establishing a digital presence. The role is expected to leverage AI tooling to maximize output.

Requirements

7+ years in B2B marketing with a strong product marketing foundation — this is a PMM-first role, not a generalist growth or demand gen seat
Experience partnering with enterprise sales in a high-ACV, complex technical sales motion — comfortable joining live demos and discovery calls, not just producing materials from a distance
Gone zero-to-one before: launched a product, built a function, or served as a founding/solo marketer at an early-stage company
Sold complex technical solutions into traditional, non-tech Fortune 500 enterprises (banking, insurance, retail) rather than exclusively tech buyers
Strong writer and storyteller who gets fluent in genuinely technical material fast
Operates independently with real agency in ambiguous, fast-moving environments — this team is early and self-directed, without a lot of hand-holding infrastructure yet

Nice To Haves

Came up at a large, structured company (Salesforce, Google, etc.) before making the jump to a founding marketing role at an AI or technical B2B startup
Fluent in AI tooling as a way of multiplying personal output across content, research, and competitive intel, rather than just a topic you market

Responsibilities

Own positioning and messaging end-to-end — define the ICP, build the competitive narrative, and stand up the messaging architecture everything else runs on
Translate technical proof points (evals, RL environments, model behavior) into content that credibly reaches technical buyers: POVs, case studies, executive bylines, sales narrative
Build sales enablement from scratch — pitch decks, battlecards, objection handling — for a sales team currently working without a CRM or existing collateral
Partner on the front line with sales and a deployment strategist/solutions architect — joining demos and discovery calls to close knowledge gaps in real time as the team ramps
Shape account-based, vertical-specific motions (banking, insurance, retail, legal) in partnership with field and growth marketing, who will already be staffed and running events by fall
Stand up a minimum-viable digital presence (microsite/landing pages) with support from web dev
Use AI tooling aggressively to operate above your weight class — this function doesn't have the headcount yet for a traditional team structure