Senior Director - Global Head Of Enterprise Marketing Technology, AI & Data

BNY Mellon•New York, NY

13h•$136,500 - $300,000•Onsite

About The Position

We’re seeking a future team member for the role of SENIOR DIRECTOR, GLOBAL HEAD OF ENTERPRISE MARKETING TECHNOLOGY, AI & DATA to join our Marketing team. This role is located in New York City. In this role, you’ll make an impact by defining the end-to-end vision and strategy for BNY’s marketing technology ecosystem, creating and maintaining a roadmap for marketing technology, AI, and data infrastructure, and cultivating a high-performing, global MarTech team. You will champion the full realization of our MarTech investments’ value, establish a foundation of marketing operations excellence, and redefine marketing workflows leveraging automation and agentification. You will oversee the evaluation, selection, and implementation of new marketing and communications platforms/tools, and development of AI agents, while also owning/managing vendor relationships. Partnering with Engineering, Data, CRM, Sales, and AI teams to integrate MarTech with enterprise systems, you will lead migrations and transformation of legacy systems and processes, modernizing infrastructure, and building a best-in-class MarTech stack while cultivating a continuous improvement culture. You should thrive in ambiguity, possibility, and structured problem solving, embracing the opportunity that comes with change.

Requirements

Bachelor’s degree in Marketing, Computer Science, Information Systems, or related field; advanced degree a plus.
10+ years of progressive experience in marketing technology, digital marketing, or marketing operations. Experience in global B2B financial services companies a plus.
8+ years of demonstrated people leadership success, preferably including experience managing managers, managing a team spanning a variety of disciplines, and managing a globally distributed team/partners.
Extensive knowledge of the marketing technology landscape, platforms/tools, and emerging technologies. Deep expertise in Adobe Digital Experience ecosystem. Experience with Microsoft Dynamics and Salesforce CRMs helpful. Strong technical understanding required.
Proven track record owning end-to-end implementations and integrations in complex, matrixed organizations.
A people and thought leader for a rapidly evolving environment, who can bring structure to ambiguity, manage to results through change, and bring the vision to shape the organization and program they want to lead.
Strong technical foundation and comfort collaborating with engineers and data scientists. Equally comfortable with non-technical business partners.
Demonstrated ability to forge partnerships with vendors and manage software contracting.
Excellent stakeholder management, communication, and presentation skills. Fluent in various level of discussion on marketing technology: technical details and decisions, marketing outcomes and enablement, and full enterprise impact.
Exceptional strategic and analytical thinking, with strong business acumen and a consultative mindset.
Intellectual curiosity, adaptability, and passion for your craft.

Nice To Haves

Advanced degree a plus.
Experience in global B2B financial services companies a plus.
Experience with Microsoft Dynamics and Salesforce CRMs helpful.

Responsibilities

Define the end-to-end vision and strategy for BNY’s marketing technology ecosystem that supports our Marketing transformation, encompassing core platforms to niche tooling to custom AI-enabled solutions.
Create and maintain a 12 and 36-month roadmap for marketing technology, AI, and data infrastructure. Partner across Marketing and Sales organizations to translate strategic priorities into roadmap imperatives and investments.
Cultivate a high-performing, global MarTech team—recruiting top talent, fostering professional development, and modeling a collaborative, growth-oriented culture.
Champion the full realization of our MarTech investments’ value, taking a consultative approach to solving for outcomes with partners and supporting the organization’s adoption of technical capabilities/features. Build strategic business case for further investment when needed.
Establish a foundation of marketing operations excellence, rooted in rigorous governance, that sets the standard for security, quality, scalability, and agility.
Redefine marketing workflows leveraging automation and agentification.
Oversee evaluation, selection, and implementation of new marketing and communications platforms/tools, and development of AI agents. Own/manage vendor relationships. Partner with Engineering, Data, CRM, Sales, and AI teams to integrate MarTech with enterprise systems.
Lead migrations and transformation of legacy systems and processes, modernizing infrastructure, and building a best-in-class MarTech stack while cultivating a continuous improvement culture.