Director of Marketing, Communications

SLC Public Library•Salt Lake City, UT

2d•$111,675 - $167,523•Hybrid

About The Position

The Salt Lake City Public Library is seeking a bold, strategic communicator and experienced people leader to serve as its Director of Marketing, Communications and Events. This role combines deep media fluency, integrated marketing leadership, and oversight of a professional event services operation. The Director will lead a team of eight (four in marketing and communications, and four in event services) and will serve as the Library's chief storyteller, brand steward, and on-camera media presence. Critically, this role is a strategic fundraising partner, using marketing, communications, media, and event services to elevate the Library's profile, cultivate community investment, and directly support the Foundation's revenue goals. The Library staff are highly engaged, purpose-driven, people-centered, and express a high level of satisfaction with their work. The City Library is an Equal Opportunity Employer and is committed to a diverse workforce. This role reports to the Executive Director of the Salt Lake City Public Library Foundation and Chief Advancement Officer, serving as a key strategic partner in the Foundation's fundraising mission.

Requirements

7+ years of progressive experience in marketing, communications, media relations, or event services management, with at least 3 years in a director or senior leadership role
Demonstrated experience managing and developing multi-person teams
Proven on-camera spokesperson experience in broadcast, digital video, or live public settings -- comfortable and compelling in front of a camera or at a podium
Demonstrated social media strategy experience across multiple platforms
Strong written and verbal communications skills; exceptional storytelling instincts
Budget management experience

Nice To Haves

Experience managing venue rentals or event services as a revenue-generating function, including client relations, pricing, and capacity planning
Familiarity with A/V systems, production equipment, or technical event support operations
Background in a public library, nonprofit, academic institution, arts organization, civic engagement, or other mission-driven environment
Experience developing executive communications, media training programs, or spokesperson preparation
Familiarity with CRM platforms (e.g., Salesforce, Bloomerang), event management software, marketing automation tools, and analytics dashboards
A genuine passion for public services, literacy, community access, and the unique role libraries play in civic life

Responsibilities

Lead, mentor, and develop an eight-person team across Marketing and Communications (4) and Event Services (4), building a culture of collaboration, accountability, and service excellence
Set clear goals, provide regular coaching and feedback, and conduct performance reviews for all direct reports
Establish and continuously refine workflows and processes across both departments to ensure operational efficiency and cross-team cohesion
Serve as a senior member of the Advancement leadership team, contributing to organizational strategy, budget planning, and institutional priorities in partnership with the Chief Advancement Officer
Develop and execute an integrated annual marketing and communications strategy that builds the Library's brand, grows community awareness, and drives measurable program and event attendance
Serve as the Library's primary brand steward, owning and protecting voice, visual identity, and messaging consistency across all touchpoints
Lead all earned media strategy: cultivate and maintain relationships with local, regional, and statewide press; serve as primary media contact and institutional spokesperson
Write and prepare executive communications including talking points, speeches, and media briefs for the Library Director and senior leadership
Oversee all digital and traditional channels: social media, email marketing, website content, print, advertising, and direct mail
Develop and track KPIs and performance metrics; translate data into actionable strategy
Serve as a confident, on-camera spokesperson for the Library in broadcast, digital video, and live public settings, including press appearances, recorded segments, social video, and community events
Prepare leadership and staff for media interviews and public appearances; develop media training protocols as needed
Lead the development of video content, multimedia storytelling, and public-facing communications that extend the Library's reach and mission
Manage communications and logistics for complex, high-profile media events featuring notable guests, elected officials, or community leaders
Partner with the Executive Director of the Foundation and Chief Development Officer to develop marketing and communications strategies that directly support The Salt Lake City Library Foundation
Oversee day-to-day operations of the four-person Event Services team, including A/V support staff, ensuring consistent, high-quality service delivery across all 9 branches
Develop and maintain systems, standards, and workflows for room bookings, rental agreements, setup and breakdown, A/V production, and on-site event support
Serve as the senior point of accountability for all event services, from small meeting room bookings to large-scale community and revenue-generating rentals
Manage and grow the Library's venue rental program as a revenue stream, including pricing structures, client relations, and capacity planning
Ensure the team provides a seamless, professional experience for all clients -- internal Library departments, individual patrons, nonprofit organizations, and private event renters
Oversee A/V equipment inventory, maintenance, and staff training to ensure technical readiness across all venues
Partner with Facilities, Security, and Library leadership to coordinate logistics for high-traffic or high-profile events
Own and oversee the Library's social media strategy across all platforms.
Partner closely with the Development team to align communications and marketing strategy with donor engagement and fundraising goals
Collaborate with branch managers and program staff to surface stories, amplify community impact, and ensure Library-wide voice consistency
Coordinate with Facilities, IT, and Security teams to support seamless event services operations across all locations
Serve as a key liaison between Marketing, Event Services, Development, Programs, and senior leadership