Director of Marketing & Communications

Baylor University•Waco, TX

1d•Onsite

About The Position

Baylor University is seeking a Director of Marketing and Communications for the School of Engineering and Computer Science. This position directs the marketing and communications strategies of the School of Engineering and Computer Science and ensures all messaging aligns with the School's mission, values, and strategic priorities, strengthens brand reputation, supports enrollment and revenue goals, and engages key audiences across multiple platforms.

Requirements

A bachelor’s degree in marketing, communications, business, advertising, or a closely related field and three years of relevant work experience (marketing, advertising, enrollment marketing, communications, or a related field) are required.
Experience developing enrollment, recruitment, audience, or lifecycle marketing strategies
Experience managing paid media strategies, advertising budgets, and vendor relationships
Ability to use data, analytics, market research, and performance measures to inform marketing strategy and resource allocation
Marketing experience within higher education or another large, complex organization
Applicants must currently be authorized to work in the United States on a Full-Time basis.

Nice To Haves

A master’s degree and five years of relevant experience are preferred.
A combination of education and work experience may be considered in lieu of the required degree and/or years of experience.

Responsibilities

Develop and implement marketing and communications strategies that align with and support the vision, mission, values, and goals of the School of Engineering and Computer Science
Provide strategic direction for departments and programs and coordinate marketing and communications plans and initiatives to support individual department- and program-level goals
Collaborate with the Undergraduate and Graduate Enrollment Management teams on the development and execution of strategic marketing campaigns focused on student recruitment for programs
Manage relationships with external marketing vendors including strategic collaboration on digital advertising, accountability and reporting, SOW review, and internal liaising
Serve as primary website manager for all ECS departments and programs, including developing and maintaining webpages, consulting on web strategy and design, and liaising with Baylor Digital Marketing
Manage mass email strategy, including the creation and distribution of internal and external large-scale email communications along with the oversight of department-level mass email communications
Serve as writer and editor of ECS content and copy, including news releases, website articles, newsletter and magazine stories, and other communications
Supervise student workers and interns, providing guidance and support for their various projects
Coordinate with Dean’s Office administrative team to manage and support college-wide events, particularly through communications and programming
Assist the dean with executive communications, including drafting, review, and distribution of emails, presentations, etc.
Support fundraising efforts through the development of communications materials, event support, and stewardship
Collaborate with the assistant dean of operations on faculty and staff appreciation and retention efforts, including the awards program, engagement activities, and more
Serve as liaison to Baylor University’s Division of Marketing & Communications and the Brand Council
Serve as a member of the ECS Dean’s Council
Performing all other duties as assigned to support Baylor's mission
Ability to comply with University policies
Maintaining regular and punctual attendance