Director of Marketing & Communications

ShareWord Global Canada•Guelph, ON

62d•$81,000 - $85,000•Hybrid

About The Position

The Director of Marketing's role is to oversee and direct the marketing and communications of ShareWord Global. The role is responsible for developing and executing the strategy to maintain consistency, increase and improve external perception of the organization, handle public relations, and build brand persona. Through team leadership, senior leadership collaboration, and influence by example, this role ensures the internal and external persona of the organization is consistent with the strategic goals and sustainability determined by the Executive Leadership Team (ELT).

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, Business, or related field.
5–10 years of progressive experience in marketing, communications, or brand leadership.
Familiarity with fundraising and donor engagement practices.
Proven ability to lead brand development, creative direction, and storytelling for mission-driven audiences.
Strong understanding of digital marketing, including:
Content strategy
Email marketing
SEO/SEM
Web analytics
Social media
Online advertising
Experience managing multi-channel campaigns (digital + print + events).
Skilled at copywriting and editing for donor, church, volunteer, and stakeholder audiences.
Ability to manage or oversee:
Video production
Graphic design
Website content
Media relations
Experience supervising staff, volunteers, or contractors (designers, writers, agencies).
Ability to cast vision, develop strategy, and execute complex plans.
Strong project management skills and ability to prioritize across competing deadlines.
Budget management experience—planning, forecasting, reporting.
Comfortable analyzing marketing metrics, donor behavior, and growth trends.
Ability to translate insights into actionable strategy.
Experience measuring ROI for campaigns, events, and programs.
Strategic thinker with a strong grasp of audience segmentation (donors, churches, partners, volunteers).
Demonstrated Christian faith and commitment to the mission and values of the ministry.
Understanding of church culture, ministry language, and faith-based audiences.
Ability to craft messaging rooted in Scripture, compassion, and the organization’s theological perspective (if applicable).
Excellent written, verbal, and presentation skills.
Ability to collaborate cross-functionally with fundraising, programs, executive leadership, and field teams.
High emotional intelligence and sensitivity when communicating with internal and external audiences
Email platforms (Mailchimp, HubSpot, Constant Contact)
Social media management tools (Hootsuite, Sprout, Meta Business Suite)
Adobe Creative Cloud familiarity
Basic design ability (even if not primary responsibility)
Analytics platforms (Google Analytics, Meta Insights)

Nice To Haves

Master’s degree in marketing, nonprofit leadership, or business is an asset but not required.

Responsibilities

Strategic Planning& Support (20%)
Develop and refine longterm marketing strategies that advance ShareWord Global’s mission and support organizational growth objectives
Lead annual and quarterly planning cycles, setting clear KPIs, milestones, and performance expectations.
Identify strategic opportunities for ministry partnerships that foster audience expansion and message amplification.
Leadership
as an internal expert in shaping strategic marketing and communications materials
Continual growth and research into best practices, future innovations and industry standards for organizational growth as it pertains to areas of responsibility
Oversight of budget lines to support the plans in partnership with Managers and VP, Marketing & Communications
Department Leadership & Management (20%)
Set clear expectations, provide regular feedback, and foster a culture of collaboration and innovation.
Oversee recruitment, onboarding, and professional development planning within the team.
Encourage cross-team cohesion between marketing, digital, fundraising, and ministry operations.
Resolve challenges proactively and maintain team alignment with mission and organizational priorities.
Develop and implement internal communications to contribute to a collaborative, valued and informed employee culture
Model Christian servant leadership
Market Research, Analytics, and Reporting (20%)
Oversee ongoing research into audience needs, ministry opportunities, donor behavior, and market dynamics.
Oversee analytics across digital channels, campaigns, and leadgeneration efforts to inform decisionmaking.
Drive the development of dashboards and reporting frameworks that provide clarity on performance, trends, and opportunities.
Use insights to segment audiences, refine messaging, and improve supporter journeys.
Evaluate regional differences to adapt strategies for specific markets—especially in expansion regions.
Present findings to executive leadership to guide organizational strategy and forecasting.
Brand & Campaign Marketing (20%)
Oversee the stewardship and evolution of ShareWord Global’s brand identity across strategic channels and regions.
Lead the development of integrated marketing campaigns that drive awareness, engagement, and donor support.
Ensure all creative assets adhere to brand guidelines and reflect the organization’s tone, mission, and values.
Guide content strategy across digital, print, video, and event platforms to maintain consistent storytelling.
Manage agency and vendor relationships to ensure quality, brand alignment, and efficient delivery.
Monitor campaign performance and adjust messaging or tactics to maximize impact and ROI.
Product Management (20%)
Guide the development, positioning, and lifecycle of ShareWord Global’s ministry products and evangelism tools.
Collaborate with ministry and creative teams to ensure products meet the needs of both partners and end users.
Conduct user feedback sessions to refine products and improve accessibility, functionality, and relevance.
Coordinate launches and gotomarket strategies for new resources or program updates.
Ensure product messaging aligns with brand values and resonates with global audiences.
Analyze product performance and usage to determine enhancements or retirement of underperforming offerings.
General Responsibilities (or soft skills)
Strategic
Leader and mentor
Communicative and collaborative
Creative
Adaptable and flexible
Strong management skills