Director of Marketing, Cardiac Diagnostics

POLYMEDCO, INC

2d

About The Position

We are seeking a hands-on marketing leader responsible for driving upstream and downstream strategies across the cardiac diagnostics portfolio, translating customer and market insights into clear positioning, differentiated value propositions, and impactful go-to-market execution that drives adoption and sustained growth. Partners cross-functionally to align clinical value with market needs, bringing deep understanding of diagnostic markets, cardiac biomarkers and/or point-of-care testing, and customer behavior. Combines strategic thinking with strong execution, leveraging digital and omnichannel approaches to deliver effective marketing strategies that support long-term growth and innovation.

A Day In The Life:

Lead upstream marketing activities including market analysis, segmentation, TAM assessment, and healthcare trend evaluation to identify growth opportunities and inform portfolio strategy and prioritization.
Conduct and synthesize qualitative and quantitative market research to understand customer needs, competitive dynamics, and unmet needs, feeding into new product development and launch excellence.
Own product marketing strategy for the PATHFAST portfolio, leveraging deep expertise in cardiac diagnostics and point-of-care testing to shape positioning, value propositions, and evidence generation.
Lead end-to-end digital marketing strategy and execution across channels (SEO/SEM, paid media, email, web, and social) to drive awareness, engagement, and lead generation.
Develop and deliver impactful sales enablement tools and content to support the buyer journey and empower commercial teams.
Optimize the digital customer journey across all touchpoints using analytics, A/B testing, and data-driven insights to improve conversion and campaign performance.
Drive marketing automation and CRM-based campaigns to enable personalized engagement, lead nurturing, and commercial effectiveness.
Capture and translate voice-of-customer and market insights into actionable strategies, continuously refining plans based on performance metrics and competitive dynamics.
Engage key stakeholders including customers, KOLs, and internal partners to strengthen market presence, support launch execution, and ensure strategic alignment and resource optimization.

Requirements

• Bachelor’s degree required in marketing, business, or a related field required; MBA or advanced degree preferred.
• 7–10 years of progressive marketing experience in diagnostics, medical devices, point-of-care technologies, or related healthcare fields.
• Deep understanding of healthcare landscape, trends, and challenges strongly preferred.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and web analytics strongly preferred.
• Proficiency in marketing technologies and platforms (e.g., CRM, marketing automation tools, CMS) strongly preferred.
• Customer-centric approach, crafting effective multi-channel solutions.
• Collaborative team member with a strong ability to work across functions.
• Coachable with a strive to learn and succeed.
• Ability and willingness to travel up to 30% including occasional weekends.

Responsibilities

• Conduct market research and competitive analysis to identify customer needs, market trends, and competitive dynamics, translating insights into actionable marketing strategies and campaign direction.
• Lead product commercialization and launch excellence activities, serving as the marketing business lead on cross-functional product development teams and defining positioning, pricing, forecasting, and competitive strategy.
• Develop and own market sizing, opportunity assessment, and revenue forecasting for the assigned portfolio, ensuring accurate business case development and regional alignment.
• Continuously evaluate market trends and customer feedback to refine messaging, positioning, and downstream promotional strategies for maximum commercial impact.
• Manage marketing budgets and resource allocation to optimize ROI and ensure alignment with strategic priorities and business objectives.
• Establish and drive marketing processes and operational best practices to improve efficiency, consistency, and executional effectiveness across initiatives.
• Monitor and communicate competitive landscape dynamics, identifying threats and opportunities to strengthen product positioning and inform strategic decision-making.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 11-50 employees