Director of Marketing & Brand Positioning

IMEG • Chicago, IL

21d • $110,000 - $150,000

About The Position

Are you Ready to Engineer Your Career? At IMEG, one of the largest design consulting firms in the U.S., we strive to provide exciting and rewarding career opportunities to our team members. We work hard and are passionate about what we do but also love to have fun along the way. We celebrate the ability to be a firm of over 2900 employees in the US and beyond who still provides a local office approach and feel to each of our employee-owners. From opportunities to get involved and give back locally through our Community Involvement Committees to the ability to partner with exciting clients, we take our jobs seriously but have a great time in the process. As a company, we believe in investing in our team members and providing an environment for expansive growth. We put people first. We are proud to say we are a 100% employee-owned organization and take pride in our commitment to being a great place to work. We support this commitment through work-life balance, flexibility, continuous training and development opportunities, and community impact. We reward innovation, hard work, and support a culture of sustainability. IMEG is growing, and we’d love to have you join our team! We are currently seeking a Director of Marketing & Brand Positioning in our Rock Island, IL office. The Director of Marketing & Brand Positioning is a strategic leader responsible for advancing IMEG’s brand, visibility, and communications across all regions and market sectors. This role oversees brand strategy implementation, marketing and communication strategies, digital content direction, and development of the firmwide qualification content library. In addition, this role will collaborate closely with the Chief Marketing Officer, Director of Proposal Operations, National Market Sector Leaders, Director of Regional Business Development, and Client Executive team leaders to ensure alignment between brand storytelling, market strategies, and pursuit efforts. This position does not oversee proposal coordination or operations but provides essential content and brand direction that strengthens IMEG’s competitive positioning and reputation.

Requirements

• Proven ability to lead brand strategy, content development, public relations, and communication functions at scale
• Exceptional writing, storytelling, messaging, and executive communication skills. Ability to translate complex technical concepts into accessible, compelling brand narratives
• Experience managing cross-functional teams and collaborating across a matrixed organization
• Strong project management skills, including the ability to prioritize, organize, and deliver under tight deadlines
• Proficient in Microsoft and MS Office Suite including but not limited to Word, Excel, and Outlook
• Ability to travel up to 20% with occasional overnight stays
• Minimum stock ownership level of Associate Principal with a clear and focused path towards the Principal level required
• Bachelor’s degree in Marketing, Communications, Public Relations, Business, or related field is required
• 15+ years of progressively responsible experience in marketing, communications, or brand leadership in the Architecture Engineering and Construction industry strongly preferred

Responsibilities

• Lead the implementation of IMEG’s brand strategy and positioning across all markets, ensuring consistent messaging, visual identity, and alignment with IMEG’s purpose and value proposition
• Oversee traditional marketing functions including campaigns, visibility initiatives, corporate announcements, and public relations outreach
• Direct market sector and service line content development, including thought leadership, case studies, market insights, videos, articles, and digital storytelling
• Manage the accuracy, quality, and strategic relevance of IMEG’s national qualification content library in close collaboration with the Director of Proposal Operations
• Collaborate on corporate internal communications, supporting alignment, culture-building, and executive messaging across the firm
• Partner with National Market Sector Leaders to translate sector strategies into targeted brand messaging and thought leadership assets
• Collaborate with Regional Business Development team and Client Executive led teams to support regional visibility, client outreach efforts, and consistent positioning in local markets
• Provide strategic public relations and media direction, including story development, press coordination, and reputation management
• Guide digital marketing direction, including web content strategy, social media alignment, and analytics-informed engagement
• Lead and mentor a multidisciplinary team in marketing, communications, and content roles, fostering collaboration and high performance
• Oversee Key performance Indicators, processes, and standards that drive quality, consistency, and continuous improvement across IMEG’s marketing and communication functions
• Collaborate with Chief Marketing Officer to ensure resource allocation, budgeting, and staffing align with firm growth priorities

Benefits

• IMEG, an employee-owned corporation, is committed to investing in employees’ futures through professional development programs and opportunities for career advancement.
• We offer a comprehensive benefits package including generous PTO, flexible schedule, and assistance with tuition reimbursement.
• Additionally, employees are eligible to enroll in health, dental, vision, and life insurance on their first day of employment.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1,001-5,000 employees