Director of Marketing and Public Relations

Fitness Formula Clubs (FFC) • Chicago, IL

1d • Onsite

About The Position

Fitness Formula Clubs (FFC) is seeking a Director of Marketing and Public Relations to join their corporate office team. FFC operates 10 upscale health, sports fitness, and spa centers in the Chicago area, offering a range of services including corporate wellness programs, nutrition therapy, group fitness, spa treatments, training, and rehabilitation. The company is recognized for its distinct member experience delivered by professional staff. This role reports to the Chief Revenue Officer (CRO) and will manage three direct reports: Marketing Manager, Senior Designer, and Field Marketing Manager. The primary focus is to oversee day-to-day marketing activities, increase web traffic, expand brand awareness, and drive qualified leads across all FFC clubs.

Requirements

• Reports to the Chief Revenue Officer (CRO)
• Responsible for three direct reports: Marketing Manager, Senior Designer and Field Marketing Manager
• Supports all clubs in a corporate capacity by managing the day-to-day marketing activities
• Increasing web traffic
• Expanding brand awareness
• Driving qualified leads

Responsibilities

• Oversees implementation of the marketing strategy and public relations strategy - including content, campaigns, events, digital marketing, and public relations
• Responsible for the marketing budget process: establishing and monitoring
• Development and implementation of the Brand strategy
• Develops the marketing and communications and public relations strategy to attract new members and support the retention of existing members
• Works closely with the company’s Senior team to support sales objectives by providing lead generation tools and marketing materials
• Guides the day to day activities of the marketing team to ensure that all marketing objectives are executed in advance and on time
• Works closely with the marketing team to define marketing materials and programs including all internal and external communication
• Assists in the execution of all web, SEO/SEM, marketing database, email, and inbound advertising campaigns and evaluates the metrics thereof
• Manages the production of all print medium including: rate cards, brochures, in-club flyers, posters, Connections e-magazine, digital screens, etc.
• Oversees the management and presence of all social media channels and directs programs to improve brand awareness, social media reputation and recognition, and public relations (including crisis management communications)
• Measures, evaluates and reports performance of all traditional and digital marketing campaigns and assess against goals (ROI and KPIs)
• Visits competitor facilities and subscribes/receives digital communication and reviews their websites
• Participates in the planning, execution and activation of live on/offsite member and employee events
• Undertakes continuous analysis of competitive environment and consumer trends
• Be the ongoing ‘accuracy audit gatekeeper’ of the FFC website, keeping all information current and timely, deleting programs, offers, staff changes, and all other changes immediately upon end of their term (or directing your direct reports to make the immediate changes)
• Regularly reviews all website content for accuracy and removes outdated content in a timely manner
• Reviews and edits monthly dues increase notification letters and coordinates with the Billing Department
• Drafts, reviews and/or edits outgoing correspondence for CEO to investor partners, outside parties and/or FFC staff; drafts communications provided by CEO in a verbal format
• Attends, participates, and takes meeting minutes at the weekly Senior Leadership Team meetings

Benefits

• Health insurance
• Paid time off
• Vision insurance
• Wellness resources
• 401(k)
• 401(k) matching
• Dental insurance
• Employee discounts
• Medical, Dental, and Vision through Blue Cross Blue Shield of Illinois
• Company-paid Life Insurance
• Professional Development: FFC matches 50% of educational costs up to $200/year
• Fitness Education: Discounts on certifications (e.g., Pilates, Yoga, Personal Trainer)
• Continued Education: Access to FFC University courses and discounted certifications
• Club Membership: Complimentary access to all FFC locations
• Discounts: 25% off Spa, Retail, and Fitness classes
• Employee Appreciation: Programs and benefits like Pet Insurance, T-Mobile discounts, and more
• Inclusive Culture: A welcoming and diverse team environment

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed