Director of Marketing and Physician Recruitment

Orthopaedic & Spine Center of the Rockies PC • Fort Collins, CO

2d • $110,000 - $160,000

About The Position

Are you passionate about serving patients in an inspiring work environment alongside talented people? Get moving with OCR! With over 50 years in business, we are the premier provider of orthopedic care in Colorado, Wyoming, and Nebraska. Our organization continues to grow and we are looking for individuals who share our mission. The Director of Marketing and Recruitment leads the marketing and physician recruitment strategy for the OCR Enterprise, driving patient growth, physician recruitment, brand positioning, and community engagement across a multi-site and vertically integrated orthopedic organization. Partners with executive leadership and physicians to align marketing initiatives with organizational goals, service line growth, and long-term market expansion.

Requirements

• The Director of Marketing and Recruitment will establish the written objectives for the marketing department. The objectives will be updated/reviewed yearly, shared with leadership and the respective Marketing Committees, and used to guide the strategic initiatives and decision making of the department.
• Bachelor’s degree is required.
• Five or more years’ experience in the marketing and physician relations management space.
• Additional education may be substituted for experience.
• Position requires acceptable motor vehicle driving history, valid and free from restrictions, and must have a valid driver’s license and appropriate vehicle insurance coverage.
• Ability to travel between all OCR locations and OCR sponsored and/or community events.
• The work environment is the typical office environment. The employee must be able to complete their work satisfactorily in an environment where there are significant distractions, including staff, patients, and vendors walking through and conversing, telephones ringing, conversations carrying over, loud noises, and interruptions to answer questions from others.
• While performing the duties of this job, the employee is frequently required to sit and use hands to finger, handle, or feel objects, tools, or controls. The employee frequently is required to talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms, and stoop, kneel, crouch, or crawl.
• The employee may occasionally lift and/or move up to 20 pounds and should do so in a sound and safe manner.
• Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Nice To Haves

• Digital and web marketing experience strongly preferred.
• Physician recruitment experience recommended.

Responsibilities

• Leads and collaborates with marketing team on all traditional and digital marketing efforts, including print and online advertising, public relations, communications, community relations, and media relations.
• Leads development, execution, and analysis of multi-channel marketing campaigns in collaboration with the marketing team, physician liaisons and strategic partners, leveraging SEO, social media, inbound marketing, email, print, and events to drive patient acquisition and brand awareness.
• Works in close collaboration with external marketing partners to develop and execute integrated campaigns across digital and traditional channels, ensuring alignment with brand strategy and organizational priorities.
• Provides strategic leadership for marketing initiatives, aligning campaigns with organizational growth priorities, service line expansion, and market positioning.
• Develops and executes go-to-market strategies for new physicians, services, and geographic growth opportunities.
• Manages OCR’s brand presence and professional image in the community, ensuring consistency across all locations and channels.
• Establishes brand standards and messaging frameworks to maintain a cohesive and recognizable organizational identity.
• Directs OCR’s outside marketing and oversees all advertising vendors and publication relationships
• Leads high-impact community and sports partnerships (CSU Athletics, Blue Arena, Moby Gym, etc.) to enhance brand visibility and community engagement.
• Manages OCR Suite, Field Club video, video board advertising, and marketing trade agreements.
• Collaborates with Director of Sports Medicine Outreach on physician coverage and asset/ticket distribution.
• Directly manages the OCR website, including content updates, patient communication workflows, online forms, and performance tracking, while working closely with marketing team external agencies on website development, enhancements, and ongoing optimization.
• Supports digital transformation initiatives, including website optimization, online scheduling, patient access tools, and EMR-integrated marketing strategies, in collaboration with internal teams and external agency partners.
• Writes press releases, marketing collateral, and communication pieces.
• Leads design and guides production of all print and digital creative assets, working closely with the Marketing Specialist across newspapers, magazines, social media, and internal materials.
• Conducts industry, market, and competitive research to identify trends, patient preferences, and growth opportunities.
• Evaluates and optimizes performance of agency-supported campaigns using data and analytics to improve outcomes, refine strategy, and drive measurable growth and ROI.
• Develops and monitors key marketing performance indicators (KPIs), including patient acquisition, conversion rates, digital engagement, and campaign ROI.
• Leverages analytics platforms (website, call tracking, CRM, EMR integrations) to inform decision-making and optimize marketing strategies.
• Builds and presents executive-level dashboards to track growth, referral patterns, campaign performance, and service line trends.
• Analyzes patient origin, referral patterns, and market data to identify opportunities for expansion and improvement.
• Oversees physician recruitment strategy, developing and implementing comprehensive plans to attract top-tier candidates.
• Utilizes multiple sourcing channels, including specialty-specific career boards and direct outreach to Fellowship Directors.
• Maintains and manages recruitment tracking systems by specialty.
• Collaborates with OCR physicians throughout candidate screening and selection.
• Coordinates and leads candidate site visits across all OCR campuses and affiliated health systems.
• Oversees onboarding and integration of new physicians.
• Manages offboarding processes for retiring physicians to ensure continuity of care and patient retention.
• Serves as a key liaison between physicians and administration to align marketing strategies with individual practice goals and growth plans.
• Provides strategic guidance to physicians on branding, patient acquisition, and referral development.
• Develops and executes referral growth strategies, strengthening relationships with primary care providers, specialists, and regional health systems.
• Builds and maintains strong relationships with healthcare partners, including UCHealth, Intermountain Health, CommonSpirit and other regional systems.
• Leads research and growth initiatives for individual physician practices to support volume growth and market positioning.
• Collaborates across departments on patient satisfaction initiatives and leads reputation management efforts, including internal surveys and online review strategies.
• Develops and implements patient survey strategies to gather actionable insights.
• Tracks, analyzes, and presents patient experience data to leadership.
• Identifies trends and opportunities to improve quality, access, and patient experience.
• Develops and implements annual marketing and advertising plans aligned with organizational goals.
• Creates and manages the annual marketing budget, ensuring effective allocation of resources and ROI.
• Leads and facilitates quarterly Marketing Committee meetings with OCR North & South physicians.
• Develops and implements marketing strategies for new physician practices and service lines.
• Builds and maintains centralized databases for internal and external analysis, including survey data, referral data, and market insights.
• Identifies growth opportunities, service gaps, and strategic priorities through data-driven analysis.
• Oversees OCR logo store and internal branding resources for physicians and staff.
• Supports internal teams in the planning and execution of key OCR events, including:
• Leads marketing strategy and support for key OCR events, including:
• Leads community outreach initiatives and represents OCR in community events.
• Oversees OCR-sponsored community events and partnerships, managing activation, branding, and engagement strategies to maximize visibility, community impact, and return on investment.
• Coordinates physician participation in community education, speaking engagements, and outreach events.
• Oversees OCR’s charitable giving strategy and community investment initiatives.
• Manages sponsorships, donations, and philanthropic partnerships to align with organizational values and community impact goals.
• Provides cross-functional leadership across departments, physicians, and external partners to execute integrated marketing and growth strategies.
• Leads collaboration between marketing, operations, physician leadership, and external vendors.
• Ensures alignment between marketing initiatives and organizational priorities across both North and South regions.

Benefits

• Medical, Dental, & Vision coverage
• Life and AD&D Insurance
• Short- and long-term disability coverage
• Retirement savings and profit sharing plan participation
• Employee Assistance Program
• Paid Holidays & Paid Time Off
• Company-sponsored events
• Annual merit increases
• Benefit eligibility is dependent on employment status, and a waiting period may apply

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees