Director of Franchise Recruitment

City Wide Facility Solutions • Lenexa, KS

1d • Hybrid

About The Position

City Wide Franchise is seeking a driven, relationship-focused Director of Franchise Recruitment to lead the sourcing, engagement, and conversion of high-quality franchise candidates. This role blends strategic outreach, broker partnership development, and full-cycle recruitment ownership to fuel system growth. The Director will own the franchise candidate journey from first touch through award, building a strong pipeline through both direct sourcing and broker networks. They will generate franchise leads through outbound prospecting, targeted campaigns, inbound follow-up, and multi-channel networking, and promote City Wide Franchise opportunities across LinkedIn, Indeed, and social platforms to attract qualified candidates. The role involves managing the full recruitment pipeline using CRM tools and City Wide’s structured 8-step process, educating and guiding candidates on City Wide’s brand, model, and expectations to ensure strong alignment, and partnering with marketing to develop campaigns, webinars, and digital content that drive engagement. Maintaining timely, professional communication with all prospects and inquiries, and conducting market research to identify and pursue candidates in targeted territories are also key responsibilities. The Director will participate in discovery days, team meetings, trainings, and franchise development events. A significant part of the role involves building and managing relationships with franchise broker networks (e.g., FBA, FCC), actively engaging brokers to generate consistent, qualified candidate flow, and representing City Wide at broker conferences, franchise expos, and industry events. Developing follow-up and conversion strategies for broker-generated leads and partnering with the VP of Franchise Development on broker strategy and expansion are crucial. Tracking and reporting on broker performance metrics, including lead volume and conversions, is also required. Success in this role is measured by awarding 4 new franchisees annually, conducting 30 monthly brand reviews, recruiting at least 1 candidate per month to attend Meet the Team Day, generating 10 unique candidates monthly for ZEE calls, maintaining strong broker pipeline activity and conversion rates, and driving ROI from broker relationships and conference participation. This role requires travel of 30-40% and is ideal for someone with an entrepreneurial mindset who thrives in a fast-paced, growth-oriented environment.

Requirements

• 3+ years of full-cycle recruiting experience with measurable performance outcomes
• Experience in franchise recruitment within a B2B franchisor model
• Strong ability to build external relationships in a sales-driven environment
• Experience generating leads via LinkedIn or other professional social platforms
• Knowledge of franchise regulations and processes
• Proficiency in CRM systems and Microsoft Office tools
• Self-starter mindset with a high sense of urgency and accountability
• Strong integrity and relationship-building skills

Nice To Haves

• Bachelor’s degree in Business, Marketing, or related field
• Proven success working with broker networks or third-party lead partners

Responsibilities

• Own the franchise candidate journey from first touch through award, building a strong pipeline through both direct sourcing and broker networks.
• Generate franchise leads through outbound prospecting, targeted campaigns, inbound follow-up, and multi-channel networking.
• Promote City Wide Franchise opportunities across LinkedIn, Indeed, and social platforms to attract qualified candidates.
• Manage the full recruitment pipeline using CRM tools and City Wide’s structured 8-step process.
• Educate and guide candidates on City Wide’s brand, model, and expectations to ensure strong alignment.
• Partner with marketing to develop campaigns, webinars, and digital content that drive engagement.
• Maintain timely, professional communication with all prospects and inquiries.
• Conduct market research to identify and pursue candidates in targeted territories.
• Participate in discovery days, team meetings, trainings, and franchise development events.
• Build and manage relationships with franchise broker networks (e.g., FBA, FCC).
• Actively engage brokers to generate consistent, qualified candidate flow.
• Represent City Wide at broker conferences, franchise expos, and industry events.
• Develop follow-up and conversion strategies for broker-generated leads.
• Partner with the VP of Franchise Development on broker strategy and expansion.
• Track and report on broker performance metrics including lead volume and conversions.

Benefits

• competitive compensation structure to include bonus
• comprehensive benefits, including medical, dental, vision, life insurance, short- and long-term disability insurance, PTO, and 401k
• culture rich in history and collaboration
• exciting, fast-paced, and flexible work atmosphere that fosters continual learning and development
• community-based enrichment, including paid time to support charities of choice

What This Job Offers

• Job Type: Full-time
• Career Level: Director