Director of Marketing and Communications

Developmental Disabilities Institute•Smithtown, NY

9d•$100,000 - $120,000

About The Position

The Director of Marketing & Communications is a strategic thinker with extensive marketing experience who plays a key role in amplifying DDl's mission, programs, and impact stories as a member of the Senior Management Team. The Director will provide leadership and direction for all communications, marketing, and brand identity initiatives. They are responsible for the direction and documentation of the overall brand strategy, ensuring the seamless integration of cohesive brand strategies and consistent messaging across the entire organization. This role will also be responsible for advancing DDl's overall communications strategy and mitigating reputational risk, collaborating closely with the Development staff.

Requirements

Bachelor's degree required
7-10 years' relevant experience
Substantive experience in building robust partnerships with stakeholders
Strong management skills, excellent verbal, and written communication skills
A strategic and proactive leader

Responsibilities

Develop and implement comprehensive marketing strategies that align with DDl's strategic plan and objectives, driving visibility and outreach.
Cultivate DDl's community through strategic marketing campaigns, digital advertising, social media management, content development, and analytics optimization.
Lead digital marketing initiatives, including paid search, paid social media, SEO, and email marketing campaigns.
Analyze marketing performance data to optimize campaigns, improve ROI, and inform future strategies.
Manage the marketing budget and allocate resources effectively across all channels.
Serve as the brand guardian by maintaining the Brand Identity Guide and ensuring consistent messaging, visual identity, and content clarity across all internal and external materials.
Direct the overall brand strategy, including brand standards, guidelines, messaging documents, master brand deck, and positioning/messaging architecture.
Define the tone of voice and editorial direction for the organization.
Oversee the vision for how the brand shows up across all touchpoints, including on-site and online experiences, partnering cross-functionally with creative, product, communications, and marketing teams.
Implement strategies to build, maintain, protect, and ensure a solid reputation for DDI, including developing and overseeing a crisis communications plan and emergency communications.
Develop and execute strategic content marketing plans across all channels (website, social media, email, and print), creating engagement strategies in consultation with the Sr. Director of Development & Public Affairs.
Create audience-specific messaging strategies that resonate with diverse stakeholders at different stages of the stakeholder journey.
Write edit and proofread content, including social media posts, webpages, blogs, publications, and marketing emails.
Oversee media relations and communications with media outlets.
Proactively engage with peer organizations and community partners.
Partner closely with the Senior Director of Development & Public Affairs to unify communications strategies and develop the annual marketing & communications plan.
Collaborate with executive and senior leadership and the Board of Directors to develop effective communications strategies and channels.
Supervise Marketing Communications Strategists and interns to prioritize, assign, resource, and deliver projects, ensuring optimal performance and professional development.
Participate in departmental meetings by sharing insights about improving DDI’s content and its distribution.
Staff the Communications Committee.
Other duties as assigned.

Benefits

Comprehensive Paid Training
Exceptional Benefits: Including medical, dental, vision, life insurance, FSA, and EAP.
Retirement Security: 403(b) retirement plan.
Invest in Your Future: Tuition reimbursement opportunities.
Career Growth: Opportunities for advancement within DDI.
Work-Life Balance: Generous PTO, including 25 vacations days, 3 personal days, 3 floating holidays and more!
And More: Paid time off and other valuable benefits!

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