Director of Marketing and Communications

Gods Pantry Food Bank•Lexington, KY

12d

About The Position

Purpose: The Director of Marketing and Communications leads the strategy, development, and execution of all external communications to elevate the profile of God’s Pantry Food Bank, deepen engagement, and drive philanthropic support. This position plays a key leadership role in shaping and sharing the story of the Food Bank’s mission and impact, strengthening brand awareness, advocating for hunger relief, and mobilizing community action across multiple platforms and audiences. The Director is responsible for evaluating and managing all external-facing materials to ensure alignment with the Food Bank’s brand identity and mission. The role supervises the Digital Communications Specialist and the Digital Content Specialist, and manages external vendors and consultants as needed.

Requirements

Proven experience developing and executing comprehensive, multi-channel communications and marketing strategies.
Expertise in digital advertising platforms, including Google Ads, Facebook Business Suite, Meta Ads Manager, LinkedIn Ads, and digital analytics tools.
Strong writing, editing, storytelling, and verbal communication skills with demonstrated attention to detail.
Excellent project management, time management, and organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
Strong interpersonal skills with the ability to collaborate across departments and engage diverse audiences.
Advanced proficiency in graphic design, web content management, and digital marketing platforms (Adobe Creative Suite, Canva, Webflow, MailChimp, Google Analytics, etc.).
Commitment to diversity, equity, inclusion, and representing the diverse communities we serve.
Bachelor’s degree in communications, Marketing, Public Relations, or a related field required; Master’s degree preferred.
Minimum 7–10 years of progressively responsible experience in marketing, communications, or public relations, preferably within a nonprofit or mission-driven organization.
Valid driver’s license, access to a vehicle, and a good driving record.
Ability to drive long distances.
Must be available some evenings and weekends.

Nice To Haves

Master’s degree preferred.
Experience managing paid digital advertising campaigns and budgets strongly preferred.

Responsibilities

Strategic Leadership
Develop and implement an integrated marketing and communications strategy aligned with the mission, values, and strategic goals of the organization.
Serve as a strategic advisor on the leadership team.
Lead the development of annual marketing plans, budgets, metrics, and KPIs to track and evaluate effectiveness.
Monitor trends in marketing, communications, philanthropy, and hunger relief to ensure best practices.
Brand Management
Ensure brand compliance in all external communications according to the God’s Pantry Food Bank Brand Guide and Feeding America affiliation guidelines.
Maintain consistency in brand messaging, voice, photography, Language, tone, and design across all communication channels.
Manage the development, revision, and distribution of all collateral materials, including fact sheets, annual reports, program brochures, presentations, and event materials.
Oversee design, production, and placement of internal and external signage for all Food Bank facilities.
Collaborate with external agencies and contractors on periodic brand/language guide updates and standards development.
Graphic Design Oversight
Manage design project requests from departments across the organization, overseeing both print and digital design needs.
Design, produce and/or manage in-house projects in collaboration with the Digital Content Specialist.
Maintain and regularly update key organizational design assets, including fact sheets, presentations, templates, and reports.
Digital & Content Marketing
Direct digital strategy across web, email, and social platforms, ensuring timely, mission-focused, and audience-centered content.
Oversee creation of newsletters, blog posts, video content, press releases, and digital storytelling assets.
Supervise management of website updates, SEO, and content optimization in partnership with the Digital Communications Specialist.
Manage paid digital advertising programs including Google Ads, social media advertising (Meta, LinkedIn, YouTube, etc.), display ads, remarketing, and other targeted online campaigns to drive engagement, donations, and awareness.
Monitor analytics and digital performance metrics to optimize digital advertising, social media growth, email performance, and online engagement.
Media & Public Relations
Act as primary media contact and spokesperson, preparing leadership and staff for interviews, media appearances, and public speaking.
Cultivate and maintain strong relationships with local, regional, and national media partners.
Develop and distribute press releases, media advisories, editorials, and public service announcements (PSAs).
Proactively pitch media stories, schedule interviews, and coordinate media coverage tied to hunger data, fundraising campaigns, and organizational priorities.
Manage crisis communications in partnership with executive leadership, developing appropriate messaging, media strategies, and rapid response protocols.
Track and report media placements, viewership, and advertising ROI.
Cause Marketing
Manage local and national cause marketing opportunities with corporate and community partners, including Feeding America’s national promotions.
Collaborate with the Digital Communications Specialist to execute digital and social promotion of cause marketing partnerships.
Development & Campaign Support
Collaborate closely with the Development team to create integrated communications plans supporting donor acquisition, stewardship, campaigns, and events.
Lead marketing and messaging for the capacity campaign, advocacy efforts, and volunteer recruitment initiatives.
Provide strategic guidance for donor-facing materials and philanthropy communications.
Manage and support annual community fundraising campaigns such as:
Good Giving Challenge
Kentucky Gives Day
Hunger Action Month
Team Leadership & Supervision
Directly supervise the Digital Communications Specialist and Digital Content Specialist.
Provide coaching, mentoring, and professional development to the marketing and communications team.
Manage external consultants, freelancers, creative agencies, photographers, videographers, and other vendors.
Foster a collaborative, innovative, and high-performance team culture.