Director of Marketing Communications

Traditional Medicinals • Rohnert Park, CA

4d • $160,000 - $210,000 • Hybrid

About The Position

The Director of Marketing Communications leads the development and execution of Traditional Medicinals’ brand narrative and external marketing communications, rooted in our purpose and values, to grow TM’s business and create deep consumer connections. This role is responsible for shaping how our brand shows up in the world through brand storytelling, PR, content, and channel strategy, while working in close partnership with Corporate/Internal Communications to ensure alignment, consistency, and clarity across enterprise, employee, and consumer-facing moments. Primary external audiences include retailers, customers, consumers, and media. Success in this role requires strong collaboration, operating effectively within clearly defined roles and responsibilities, and the ability to lead through influence across functions.

Requirements

• Bachelor’s degree in communication, marketing, or general management
• 10+ years related experience, including progressive leadership experience at the Director level or equivalent CPG/Food industry experience strongly preferred
• A genuine commitment to TM’s purpose to inspire deeper connections to plant wisdom in service of people and the planet, with the ability to lead hearts and minds through connection to purpose
• Demonstrated mastery of brand and external communications, with strong fluency in partnering on internal and enterprise communications to ensure alignment across audiences and channels
• Outstanding written and verbal communication skills. A proven storyteller who can connect narrative to brand and business outcomes
• Conceptual, creative thinker who can thrive in a fast-paced environment
• Proven ability to allocate resources (people and budget) to deliver projects on time and on budget
• Strong strategic thinking skills with a demonstrated ability to turn strategies into action
• Demonstrated ability to work collaboratively with cross-functional teams, resulting in clear decision-making and action
• Demonstrated ability to lead through influence in a matrixed organization
• Proven ability to develop and cultivate strong internal and external relationships
• Occasional travel required, up to 1–2 times per quarter, depending on business needs

Responsibilities

• Lead TM’s brand narrative and external marketing communications strategy to support business growth, ensuring a clear, compelling, and purpose-led story across PR, social media, digital platforms, influencers, and brand content.
• Elevate TM’s brand profile through earned media and brand-led PR, including media relations, influencers, speaking engagements, and industry visibility, in coordination with cross-functional partners and agency teams.
• Partner closely with Corporate/Internal Communications to align brand messaging with enterprise, leadership, and employee communications, ensuring consistency while maintaining clear ownership of marketing-led channels and audiences.
• Develop and steward message frameworks and brand storytelling standards that enable teams to communicate with clarity, cohesion, and speed across key moments and initiatives.
• Collaborate across Marketing, Impact and Engagement team (Social Good, Sustainability), Sourcing and other internal partners to ensure brand communications authentically reflect TM’s purpose, values, products, and impact.
• Partner with Corporate/Internal Communications on issues management, executive communications, and other non-marketing external communications as needed.
• Provides leadership and oversight for a Marketing Communications team; team structure and direct reports may evolve based on business needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Director