The Vineta Hotel

Oetker Hotels•Palm Beach, FL

2d•$100,000 - $110,000

About The Position

The Director of Marketing and Communications is the strategic architect and guardian of the hotel’s brand reputation, market positioning, and guest engagement strategy. This leader develops and executes integrated marketing, communications, public relations, digital, social media, partnerships, and guest acquisition initiatives that reinforce The Vineta Hotel as a premier ultra-luxury destination. A specific focus is placed on local community building through different tactics, ensuring the hotel becomes the epicenter of Palm Beach culture and engages loyal Oetker Hotels clients residing in Palm Beach. Working closely with the General Manager, Sales, Revenue Management, Operations, Food & Beverage, and Corporate Brand teams, the Director of Marketing and Communications ensures every initiative supports revenue performance while protecting the elegance, refinement, and inimitable spirit of The Vineta Hotel. This role is part of The Vineta Hotel’s Executive Committee leadership team and reports directly to the Managing Director of the property.

Requirements

Bachelor’s degree in Marketing, Communications, Hospitality Management, Business Administration, or related field; master’s degree preferred.
Minimum 8 to 10 years of progressive marketing experience, preferably within luxury hotels, luxury resorts, luxury lifestyle, luxury goods, private members clubs, or premium hospitality brands.
Minimum 3 to 5 years in a leadership role managing teams, agencies, budgets, and cross-functional marketing initiatives.
Exceptional writing, editing, presentation, and storytelling skills in English.
Strong knowledge of digital marketing, SEO, SEM, paid social, CRM, email marketing, analytics, social media platforms, and luxury media relations.
Role model leadership, exceptional conduct, discretion, appearance, and communication style appropriate for an ultra-luxury environment.
Able to create, activate, evaluate and support related to marketing strategies adapted to The Vineta Hotel’s brand promise which result in successful business decisions.
Proficient in identifying market trends, luxury consumer behaviors, competitive positioning, and opportunities for growth.
Competent to define key business drivers and translate them into compelling campaigns, promotions, partnerships, and guest experiences.
Demonstrated ability to creatively execute strategy, drive measurable results, and originate new ways to elevate the guest journey and hotel reputation.
Highly skilled in networking to build meaningful relationships that grow brand visibility and commercial performance.
Strong decision-making skills with the ability to select a course of action amid uncertainty, changing market conditions, or reputational considerations.
Solid communication skills with the leadership team, corporate office, ownership representatives, agency partners, and external stakeholders.

Nice To Haves

Master's degree preferred.

Responsibilities

Develop and implement the annual marketing, communications, digital, PR, social media, CRM, and partnership strategy for the hotel.
Serve as brand guardian, ensuring all creative, written, digital, printed, and guest-facing communications reflect The Vineta Hotel standards and tone of voice.
Lead storytelling initiatives across accommodations, restaurants and bar, courtyard, spa and wellness, cultural programming, private events, and local experiences.
Partner with Sales and Revenue Management to create demand-generation campaigns, packages, offers, and tactical initiatives that support occupancy, rate, RevPAR, and ancillary revenue goals.
Oversee media relations, press visits, influencer collaborations, reputation management, awards submissions, destination partnerships, and local community visibility.
Manage the hotel’s digital presence, including website content, search, email marketing, social media, paid media, content calendars, and digital reporting.
Develop luxury brand partnerships and co-marketing opportunities that align with the hotel’s positioning and Palm Beach lifestyle.
Lead and develop the marketing team and external agencies, ensuring clear priorities, accountability, creativity, and polished execution.
Prepare regular marketing performance updates for the Managing Director, ownership, corporate stakeholders, and commercial leadership.