Director of Marketing and Communications

ROOF ABOVE INC•Charlotte, NC

About The Position

The Director of Communications and Marketing is a strategic leader responsible for developing, executing, and continuously refining a comprehensive communications program that advances Roof Above’s mission and elevates its visibility, voice, and impact. This role oversees all aspects of internal and external communications, including marketing, brand management, content development, print and digital communications, media relations, and crisis communications — ensuring consistency, clarity, and alignment across all channels. Working in close partnership with Philanthropy leadership and the CEO, the Director of Communications and Marketing sets and drives the organization’s communications strategy, aligning it with fundraising priorities, programmatic goals, and community engagement efforts. This position plays a critical role in supporting philanthropic growth, including leadership of communications strategies for key initiatives, such as the Spring and Year-End campaigns and the annual True Blessings luncheon. The Director of Communications and Marketing leads and develops the Communications team, fostering a culture of excellence, collaboration, and accountability. Additionally, this role supports broader organizational efforts in community education and advocacy, helping to deepen public understanding of homelessness and inspire meaningful engagement with Roof Above’s work.

Requirements

Bachelor’s degree in communication, journalism, marketing, or related discipline strongly preferred
Minimum of four years of experience in marketing communications, writing content, and development
Excellent writing, editing, and verbal communication skills
Strong ability to transform knowledge into useful messages and disseminate it to the right audiences through the best distribution channels
Highly collaborative style with sincere commitment to work with all constituent groups
Ability to manage a variety of initiatives concurrently
Self- starter who can work independently and enjoys creating and implementing new initiatives
Passion for the mission of Roof Above and commitment to core values
Comfortable in multiple settings
Experience working with various stakeholders, including staff, volunteers, donors, and those we serve

Responsibilities

Lead the strategy, design, and execution of all print and digital communications, including the website, newsletters, email campaigns, blogs, fundraising appeals, and organizational collateral
Develop and implement integrated marketing strategies that strengthen brand awareness and elevate Roof Above’s online and community-wide visibility
Establish and manage communication channels that build momentum, engage key audiences, and measure the effectiveness of each effort
Manage efforts to develop a robust story bank that includes content that represents all Roof Above locations, staff, volunteers, and neighbors we serve
Oversee and maintain core communications assets, including brand standards, photography and video libraries, and crisis communication plan
Lead, manage, and develop the Communications Team, fostering a culture of accountability, creativity, excellence, and philanthropy. Provide direct supervision and leadership to the Creative Communications Manager and the Marketing & Communications Manager
Partner closely with the Philanthropy Team to support fundraising strategies, including the Spring and Year-End campaigns, True Blessings, and donor stewardship efforts
Manage relationships with external vendors supporting graphic design, web development, video production, printing, and signage to ensure high-quality and timely deliverables
Oversee internal communications to ensure alignment, clarity, and consistency across the organization
Serve as the primary point of contact for media relations, including building and managing press relationships
Prepare and support senior leadership for media engagement and lead communications strategy during crisis situations
Serve as a senior member of the Philanthropy Team, member of Roof Above’s Extended Leadership Team, and communications liaison to all other departments
Support staff training and meetings and perform other duties as assigned