Director of Marketing and Communications for Online Graduate programs

Santa Clara University • Santa Clara, CA

23h • Hybrid

About The Position

Santa Clara Online needs a strategic vision for its marketing and communications external and internal operations in order to keep faculty, staff, and students informed of online graduate programs, and bolster recruitment efforts. The purpose of this position is to provide strategic oversight of our marketing and communications efforts. The Director of Marketing and Communications reports to the Associate Vice Provost for Online Graduate Programs and provides leadership in the development and implementation of a comprehensive marketing and communications plan for online graduate programs. This position supervises the Assistant Director of Marketing. This position works closely with the marketing departments in the schools and colleges, the central university marketing department, and with the various marketing agencies. This position also builds partnerships throughout the university (e.g., University Marketing, the Office of Admissions) to fulfill the University’s mission overall.

Requirements

• Knowledge of strategies around marketing and communications and best practices.
• Knowledge of some admissions/recruitment processes and strategies in order to create and implement marketing strategies.
• Demonstrated ability to learn and apply new web design and development software and best practices.
• Knowledge of digital media and strategic marketing practices including, but not limited to Meta, LinkedIn, Reddit, Instagram, Snapchat, Pinterest etc.
• Foundational understanding of university wide marketing, communications, and media services and technology support systems to support faculty, staff and students of the School.
• Understanding and support of the Jesuit tradition of education and a commitment to the fundamental values of service to others, community and diversity.
• Excellent customer service skills and professionalism, especially working with faculty, students and staff from varying educational and cultural backgrounds and varying technical expertise.
• Strong writing, editing, and design skills.
• Must be fluent in current HTML Standards and CSS
• Must be proficient in either Photoshop or Fireworks.
• Basic JavaScript experience needed.
• Experience with content management systems, specifically CommonSpot and Terminal 4, a plus
• Ability to lead a collaborative effort to develop strategic priorities.
• Ability to work with faculty, staff, and students at all levels to achieve goals.
• Demonstrated ability to manage projects and meet deadlines.
• Ability to work independently and as a team member.
• Experience leading teams and supervision of others.
• Bachelor’s degree in communications, marketing, web design and development, management information systems or related field required.
• 6-8 years of relevant work experience in a college or university setting required.
• 6-8 years of relevant work experience in marketing and communications required.

Nice To Haves

• Advanced degree is preferred.
• Experience with content management systems, specifically CommonSpot and Terminal 4, a plus

Responsibilities

• Provide strategic vision and administrative leadership for the online graduate programs marketing and communications work (40%)
• Lead the development and implementation of a comprehensive marketing and communications plan for the Online Graduate Programs to enhance SCU’s brand and image and: Increase visibility and recognition of our online graduate programs locally and nationally to increase enrollment (in collaboration with the various Deans and Assistant Deans of Graduate Programs).
• Leverage emerging technology to enhance the visibility of Santa Clara Online programs.
• Oversee a cohesive brand-marketing approach for Santa Clara Online and graduate online programs
• Will direct in-house marketing teams across the University and various marketing agencies and ensure a brand concept to support various mediums as well as the distinctive qualities of each of SCU’s online programs.
• Work with the various marketing agencies on reporting, SEO/AIEO search, ad placement and overall collateral.
• Ensure that reports are given to the Vice Provost of Graduate Programs and Associate Vice Provost for Online Graduate Programs.
• Sits on the Vice Provost for Graduate Programs leadership team and assists with reports and metrics as needed.
• Develop and maintain strong working relationships with SCU senior administration, staff, faculty, and students, as well as colleagues across the university.
• Provide and implement a plan to continually review and revise as needed marketing content and develop opportunities for new advertising and materials as needed.
• Develop, implement, and provide resources for marketing and communication efforts within the various online graduate programs (40%)
• Oversee the Online Graduate Programs website and digital media presence.
• Oversee development, design, and maintenance of existing web pages, creation of new web pages, and all related digital media by working with the Web Coordinator.
• Serve as a resource to faculty and staff to create and edit web pages including content, images, links, structure, design, and functionality for the Online Graduate Programs websites.
• Oversee the writing and editing of content to assure accuracy of information and consistency and adherence to style norms, a common marketing voice, and greater user satisfaction.
• Create and maintain technical media for online marketing campaigns as necessary.
• Oversee Online Graduate Programs Media Content Creation/Graphic Design.
• Oversee development, design, creation, and maintenance of online graduate programs media content, including post-production work of video and photography.
• Ensure all email campaigns are effective, accurate, and attractive to students.
• Work with Internal and External Partners to Evaluate and Establish Strategies, Solutions and Processes (15%)
• Responsible for liaising with internal and external partners on a frequent basis to set and evaluate strategies, such as: graduate admissions, marketing teams, OPM partners, and external agencies.
• Establish a culture of investment in marketing with school counterparts, such as determining costs of acquisition, and the investment (including research, marketing, recruitment, and discounting) necessary to find and enroll students.
• Provides school partners with resources to effectively market their programs and establish a set of uniform Key Performance Indicators for marketing.
• Will maximize ROI with non-OPM vendors while assuring that marketing efforts across all online programs — including SEO and AIEO efforts- are coordinated and not in competition with each other.
• Complete special projects as assigned by the Vice Provost for Graduate Programs and Associate Vice Provost for Online Graduate Programs.
• Serve on various committees and represent SCU at various functions.
• Supervise, mentor, train, and oversee the Assistant Director of Online Marketing.
• Prepare and communicate performance evaluations.
• Provide guidance and opportunities for professional development.

Benefits

• Santa Clara University offers a comprehensive benefits package for benefit eligible employees with programs and resources designed to promote and sustain personal health care, well-being, and the financial objectives of our employees and families. Visit our benefits page for more information.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1-10 employees