Marketing Director - LifeSpan Companion Care

Cardon & Associates•Indianapolis, IN

About The Position

The Director of Marketing and Admissions oversees and manages the admissions process in a healthcare setting. The role guides prospective residents and their families from initial inquiry through admission, providing compassionate, clear, and comprehensive support. The director develops and implements strategies to improve admissions efficiency and resident satisfaction while ensuring compliance with managed care regulations and organizational policies. Working closely with clinical teams and educational program coordinators, the director coordinates admissions to align with facility standards and resident care goals. The role also supports the organization’s growth and reputation through community outreach, marketing, and ongoing improvements to the admissions experience.

Requirements

  • At least 1 year of experience in admissions or resident intake within a healthcare setting.
  • Demonstrated knowledge of managed care systems and healthcare regulations.
  • Strong leadership and team management skills.
  • Excellent communication and interpersonal skills, with a cheerful and empathetic disposition.

Nice To Haves

  • Experience developing and managing educational programs related to resident care or admissions.
  • Familiarity with electronic health records (EHR) and admissions software.
  • A track record of implementing innovative admissions strategies that improve resident satisfaction.

Responsibilities

  • Lead and manage the admissions team to provide exceptional service to prospective residents and their families.
  • Develop and implement admissions policies and procedures that comply with healthcare regulations and managed care requirements.
  • Collaborate with clinical staff and educational program leaders to coordinate resident admissions and ensure seamless transitions.
  • Analyze admissions data and trends to identify opportunities for process improvements and increased efficiency.
  • Engage in community outreach and marketing efforts to promote the organization’s services and attract new residents.
  • Train and mentor admissions staff to maintain a cheerful disposition and uphold high standards of professionalism.
  • Seek out and integrate new methods and principles to enhance the admissions process and resident experience.

Benefits

  • Weekly pay, or daily pay if preferred.
  • Paid time off.
  • Comprehensive benefits package, including pet insurance.
  • Tuition assistance.
  • Access to CarDon University educational videos and learning opportunities.
  • Leadership Acceleration Path (LeAP).
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