Director of Lifecycle and Retention

Nood • Austin, TX

1d

About The Position

Nood is a beauty technology company with more than one million devices sold. It is expanding into devices and skincare designed to work together. The Director of Lifecycle and Retention will maximize customer retention and lifetime value by owning lifecycle strategy from a customer’s first interaction with the Nood ecosystem through repeat purchase, subscription, and long-term engagement.

This hands-on leadership role spans acquisition offers, product bundles, subscription propositions, website merchandising, and the education, replenishment, and cross-sell programs that follow. Email and SMS are the primary owned channels, while website offers and merchandising influence customers’ purchases, routines, and reasons to return. The role works directly with the CEO and future CMO and combines strategy, execution, and customer-insight-driven influence across marketing and ecommerce.

Requirements

• Experience leading lifecycle and retention for a growing consumer or ecommerce brand, with meaningful accountability for customer and revenue outcomes.
• A track record of improving repeat purchase, retention, and customer lifetime value.
• Experience shaping acquisition offers and website merchandising, with an understanding of how first-purchase decisions influence downstream customer behavior.
• Deep hands-on expertise in Klaviyo and an SMS platform, including segmentation, automation, testing, and reporting.
• Strong commercial judgment around bundles, discounting, subscriptions, and profitable growth.
• Ability to translate cohort analysis and customer insights into clear priorities and effective programs.
• Strong instincts for copy, creative, and customer experience.
• Comfort moving between strategy and execution and working directly with senior leadership.

Nice To Haves

• Experience in beauty, skincare, consumables, subscriptions, or a business combining durable products with recurring purchases.

Responsibilities

• Build the lifecycle roadmap to increase retention, repeat purchase, purchase frequency, and customer lifetime value across device and skincare products.
• Partner with acquisition and marketing teams to shape introductory offers, entry products, and bundles, identifying approaches that attract customers who return, subscribe, and build value over time.
• Lead lifecycle strategy for website bundles, subscription options, cross-sells, and product recommendations in partnership with ecommerce and creative teams.
• Own strategy, campaign planning, execution, and performance for email and SMS across acquisition nurture, abandonment, onboarding, product education, replenishment, cross-sell, and winback.
• Develop connected customer journeys for device, skincare, and combined customers, informed by purchase history, customer goals, and engagement.
• Build programs that encourage consistent product use, timely replenishment, and sustained subscription engagement.
• Connect product launches to existing customers through coordinated education, offers, merchandising, and lifecycle communications.
• Guide creative briefs, copy, and design, balancing selling with useful education and a consistent brand voice.
• Track cohorts from acquisition offer through repeat purchase and lifetime value; test offers, messaging, timing, and website experiences, and measure incremental impact and profitability alongside channel performance.
• Manage deliverability, list health, consent, platform performance, and supporting agency or freelance resources.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed