Director of Investor Marketing & Engagement

ROERS COMPANIES•Plymouth, MN

9d•$146,300 - $186,600•Onsite

About The Position

Roers Companies is seeking a Director of Investor Marketing & Engagement to lead its investor-focused marketing, communications, data, and events ecosystem. The position owns the end-to-end investor journey, from initial brand awareness through long-term reinvestment, ensuring that each touchpoint is strategic, data-driven, and executed effectively. The role oversees investor communications across channels and platforms, including HubSpot, Agora, digital campaigns, social media, the company website, video, and events. It collaborates closely with Investor Relations Directors, Operations, Asset Management, Development, Legal, Finance, and executive leadership to strengthen investor trust, increase conversion, and support long-term fundraising success. The Director also leads, coaches, and develops the marketing, events, and analytics team. Roers Companies is a national multifamily real estate, development, construction, and property management company headquartered in Plymouth, Minnesota. The company describes its workplace as purpose-filled and entrepreneurial, with growth potential. The role is based in Plymouth, MN. Compensation is $146,300–$186,600, determined in part by the candidate’s experience, skills, and knowledge. Applicants must complete the linked survey and pass a criminal background check and motor vehicle record report.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.
At least 8 years of relevant experience in marketing, communications, investor relations, or related fields.
At least 2 years of experience directly managing employees in marketing, communications, events, or related functions.
Experience developing and executing marketing strategies, including digital marketing, lead generation, and investor or customer engagement.
Experience planning and managing events, sponsorships, and marketing campaigns.
Experience using CRM systems, marketing automation, and analytics to measure performance and improve results.
Proficiency in Microsoft Word, PowerPoint, Outlook, Teams, and Excel.
Experience with CRM platforms, marketing automation tools, digital marketing platforms, and reporting or analytics tools.
Strong interpersonal, written, and verbal communication skills, with the ability to communicate clearly and professionally.
Ability to build relationships and work effectively with a wide range of internal and external stakeholders, including senior leadership.
Ability to lead, motivate, and develop a team while setting clear expectations and driving results.
Strong organizational and project management skills, including the ability to manage multiple priorities, meet deadlines, and balance team resources.
Analytical and strategic thinking, including the ability to use data, identify opportunities, and make informed decisions.
Self-motivated, collaborative, adaptable, and results-oriented, with a strong sense of ownership and accountability.
Demonstrates the company's core values of passion, integrity, work ethic, ownership mindset, and teamwork.
Must complete the applicant survey and pass a criminal background check and motor vehicle record report.

Nice To Haves

Experience in real estate, investment management, financial services, or related industries.
Experience with HubSpot, Agora, Windfall, Google Analytics, Google Ads, LinkedIn Ads, and social media platforms.
Familiarity with website content management systems and digital marketing tools.

Responsibilities

Lead marketing and communication strategies to attract new investors and maintain relationships with existing investors.
Oversee investor updates, reports, educational materials, and digital content, ensuring accuracy, consistency, and compliance.
Manage marketing efforts across email, social media, digital advertising, websites, and other channels.
Coordinate investor communications with Investor Relations, Finance, Operations, and Legal.
Develop strategies to attract, engage, and retain investors, including opportunities for reinvestment.
Use investor feedback, market research, and performance data to improve marketing efforts and identify opportunities.
Oversee lead generation, marketing campaigns, and automation to improve lead quality and conversion.
Partner with Investor Relations Directors to understand their needs, align marketing priorities, and provide tools and resources.
Lead planning and execution of investor conferences, regional events, webinars, and other investor experiences.
Develop event strategies that build investor relationships and support business goals.
Oversee sponsorship opportunities, including partnerships, revenue generation, and results measurement.
Oversee marketing systems and digital platforms, including CRM, marketing automation, investor portals, and websites.
Ensure marketing data is accurate and reporting tracks leads, investor engagement, campaign performance, and results.
Use data and reporting to evaluate marketing efforts and identify improvements.
Lead, coach, and develop the marketing, events, and analytics team.
Set priorities, manage resources, and improve processes to support the team.
Work with leaders across the business to align marketing efforts with company priorities.

Benefits

Medical, dental, and vision plans; FSA and HSA.
Paid birth and bonding leave.
Employer-paid basic life insurance, Accidental Death & Dismemberment (AD&D), and short-term disability.
Voluntary life insurance, AD&D, long-term disability, critical illness, and accident insurance.
401(k) with a 3% company contribution, 100% vested after 2 years of employment.
Three weeks of PTO with immediate accrual, nine paid holidays, one floating holiday, and bereavement leave.
Fitness membership reimbursement program.
Free stays in Roers’ properties guest suites.
20% rent discount for employees living in Roers Companies properties.
$2,500 employee referral bonus, paid once the referred candidate completes 60 days of employment.
Charitable donation matching program.
Professional development opportunities.
Employee Assistance Programs.