Director of Investment Services

SAFE Credit Union • Folsom, CA

8d • Hybrid

About The Position

Leads sales performance, professional development, and effectiveness for SAFE Financial Services team members across the SAFE Credit Union branch network. Provides coaching, training, mentoring, and performance oversight to Financial Advisors to grow investment, insurance, and wealth management services. Ensures team members have the knowledge, skills, licensing, and business-development capabilities to deliver strong client experiences, deepen member relationships, achieve sales goals, and comply with regulatory and suitability requirements. Partners with branch leadership on programming, results tracking and reporting, member referrals, talent identification, and expansion of wealth management opportunities throughout the branch footprint.

The role supports Advisor development, client experience, licensing and training, business development, branch partnerships, technology use, performance management, compliance, and risk management. It maintains accessibility to Advisors and branch personnel across the assigned territory and promotes a collaborative, accountable, high-performance culture.

Requirements

• Bachelor's degree from a four-year college or university.
• At least eight years of investment services, wealth management, or financial services experience.
• Five years of people management experience.
• FINRA Series 7 and Series 24 licenses.
• FINRA Series 66 license, or Series 65 and Series 63 licenses together in its place.
• California Department of Insurance Life Agent license with authority to transact Variable Contracts.
• Seven or more years of proven back-office and front-office experience in securities and life insurance operations, as typically transacted, processed, and tracked in a wire-house broker/dealer environment.
• Experience with investment and insurance compliance.
• Extensive working knowledge of securities and life insurance products.
• Ability to read, analyze, and interpret business periodicals, professional journals, technical procedures, and governmental regulations.
• Ability to write reports, business correspondence, and procedure manuals, and to present information effectively to groups and respond to questions.
• Ability to calculate figures and amounts including discounts, interest, commissions, proportions, percentages, area, circumference, and volume, and apply basic algebra and geometry.
• Ability to perform the described physical functions, including regularly sitting, talking or hearing, and handling or feeling objects, tools, or controls; occasionally standing, walking, reaching, and stooping, kneeling, crouching, or crawling; and occasionally lifting or moving up to 10 pounds.
• Close vision.

Responsibilities

• Lead, coach, train, and mentor Financial Advisors and branch employees in achieving sales, service, and growth objectives.
• Coach Advisors through financial planning, including client discovery, needs analysis, recommendations, implementation, and ongoing relationship management.
• Help Advisors use portfolio management and consulting resources to deliver comprehensive investment solutions.
• Strengthen branch referral programs and collaboration between Advisors, support staff, and non-licensed branch employees.
• Train and onboard new Advisors on investment and insurance products, retirement planning, account opening, regulatory requirements, and client engagement practices.
• Assist with complex client relationships, sales presentations, and large account opportunities.
• Develop targeted coaching and improvement plans for Advisors who need additional support.
• Monitor scorecards, sales goals, and performance indicators; implement action plans to improve results.
• Analyze assets under management, product penetration, and business mix to identify growth opportunities and improve program performance.
• Support Advisors in building comprehensive client relationships that improve retention, share of wallet, and client satisfaction.
• Guide client segmentation and appropriate service models; promote exceptional service, professionalism, and client-centric advice.
• Recognize and celebrate strong performance and contributions.
• Serve as a subject matter expert and primary resource for Advisor and branch staff training and professional growth.
• Support licensing and certification through study sessions, coaching, and development programs.
• Deliver sales presentation training, product education, and skill-building workshops; introduce and train staff on new products, programs, tools, and services.
• Collaborate with regional and branch leaders on strategies to increase referrals, sales activity, and member engagement.
• Organize and support branch promotions, seminars, educational workshops, and prospecting initiatives.
• Coordinate with product wholesalers and external providers to strengthen Advisor knowledge and sales effectiveness.
• Share market trends, business development strategies, and sales practices through meetings and training; attend branch manager meetings and leadership forums.
• Use and train staff on approved sales management, financial planning, and client relationship management platforms.
• Monitor system utilization, reporting accuracy, and data quality; promote platform best practices.
• Use dashboards, reports, and analytics to measure performance and identify coaching opportunities.
• Ensure compliance with regulatory requirements, suitability standards, firm policies, and compliance expectations.
• Help resolve client concerns and complaints professionally and promptly; partner with management and compliance personnel to address and mediate issues involving Advisors, branches, and clients.
• Maintain current knowledge of industry regulations, products, and best practices.
• Provide accessible support to Advisors and branch personnel throughout the assigned territory.
• Participate in branch events, team-building activities, leadership meetings, sales conferences, and professional development opportunities.
• Perform other duties and responsibilities as assigned.

Benefits

• Full medical, vision, and dental coverage
• 401(k) matching
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Professional development opportunities, including training programs, workshops, and mentorship
• Recognition and appreciation of employee achievements and contributions
• Flexible work arrangements, including remote work options and flexible scheduling
• Inclusive, collaborative, and supportive company culture
• Career growth and internal promotion opportunities
• Work-life balance support
• Employee empowerment and autonomy
• Employee resource groups and YOUnity Council, with a focus on diversity, equity, inclusion, and belonging
• Wellness programs and resources for physical and mental health
• Supportive leadership
• Sense of purpose and alignment with organizational mission

What This Job Offers

• Job Type: Full-time
• Career Level: Director