Director of Interactive Marketing

Parx Bensalem • Bensalem, PA

1d

About The Position

The Director will spearhead the strategic marketing vision, driving the entire user journey from acquisition to long-term retention. This role requires a transformative leader who can craft and execute a high-impact, data-driven marketing strategy that amplifies growth, elevates user engagement, and strengthens brand loyalty. The Director will foster close collaboration with cross-functional leaders and teams to integrate marketing efforts seamlessly into the broader business, navigating complex operational needs to support the company's objectives. As a key contributor to the executive team, this leader will play an instrumental role in defining the company’s market positioning and ensuring our offerings remain competitive, innovative, and customer centric.

Requirements

• Bachelor’s degree in Business Administration, Management, iGaming, or a related field (MBA or equivalent preferred).
• Minimum 10 years of experience in iGaming operations or sports betting industry marketing/operation/strategy roles.
• At least 5 years in a leadership or management role.
• Strong background in managing cross-functional teams, driving performance, and executing operational strategies.
• Strong leadership and team management skills with the ability to inspire and drive performance across multiple teams.
• Proven track record of successfully developing and executing revenue growth strategies.
• Excellent understanding of iGaming regulations, compliance, and licensing requirements.
• Data-driven mindset with a focus on using analytics to inform decision-making and optimize operations.
• Strong problem-solving skills and the ability to manage complex operational issues in a fast-paced, high-stakes environment.
• Excellent communication and interpersonal skills, with the ability to work with both technical and non-technical stakeholders.
• Excellent communication and presentation skills.

Responsibilities

• Led cross-functional teams, including retention marketing, user acquisition, social media, partnership activation, and competitive intelligence, to drive the execution of growth initiatives.
• Drive the company's end-to-end growth, lead revenue funnel.
• Work collaboratively and effectively with cross-functional leaders and departments to support the complex operational components of the business.
• Execute targeted programs to build, attract, engage, and convert, generating demand with target user segments to drive predictable and sustainable revenues to the company.
• Build strategy and thoughtful execution plan to scale go-to-market operations.
• Work with Product teams to provide market-level feedback on performance, competitive market pressures, and qualified user demands to ensure roadmaps drive incremental revenue.
• Identify opportunities for optimization in the user journey and champion changes to facilitate growth channels through new products, partnerships, or services.
• Establish performance measurement criteria and KPIs to track against business growth goals and communicate those to the board of directors and ownership.
• All additional duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Director