Director of Integrated Marketing
About The Position
This is a career-defining role for a growth-minded marketing leader who thrives at the intersection of media strategy, creative execution, and mROI optimization. The Director of Integrated Marketing & Communications will lead a team of four, oversee premier agencies of record (Media, PR, Digital, Influencer), and drive multi-channel campaigns across major product lines that reach millions of households nationwide. The brand is an iconic, $1B+ national consumer packaged goods (CPG) food & beverage brand, backed by private equity investment, combining a mission-driven origin story with massive national scale.
Requirements
- 7+ Years of Relevant Experience: Progressive track record in CPG, advertising agencies, or strategic media roles with direct people-leadership experience.
- Integrated Marketing Mastery: Proven success managing complex multi-channel budgets, agency partners, digital/social programs, and performance media.
- Bachelor’s degree required.
- Growth-oriented, strategic thinker, and collaborative leader who thrives in fast-paced environments.
Nice To Haves
- MBA or advanced degree is a plus.
- Exposure to food & beverage CPG, natural/mission-led brands, or private equity-backed organizations is highly valued.
Responsibilities
- Partner with brand strategy and omnichannel teams to design, execute, and measure high-impact marketing initiatives that boost household penetration and brand equity.
- Lead relationships with external agencies of record for brand advertising, PR, search, and performance media—optimizing media planning and maximizing marketing ROI (mROI).
- Direct the strategy for always-on paid search, influencer/creator programs, and digital execution to elevate brand relevance.
- Spearhead annual marketing planning, brief-writing workshops, and investment allocations across product categories.
- Coach and develop a team of four marketing professionals, fostering a collaborative, high-performance culture.
- Oversee consumer connection channels, partnering closely with Quality and Legal teams on message optimization and crisis readiness.
Benefits
- Competitive base salary (up to $175k) plus annual performance bonus potential.
- Hybrid work flexibility (Denver, CO office base).
- Work on an iconic household brand with $1B+ in annualized net sales.
- Clear path for executive growth inside a CPG leader.
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What This Job Offers
Job Type
Full-time
Career Level
Director
