Director of Insights

Mezzetta•American Canyon, CA

18h•$180,000 - $200,000

About The Position

Since 1935, we’ve been on a mission to bring a little extra happiness to everyday life and inspire connections over food. We select the finest ingredients the world has to offer, craft premium products made with love, and never settle for shortcuts. We believe that when we share our food, we share a part of ourselves — and that’s the only way we’d put our name on it. Today, our small family company has grown into a national leader in specialty olives, peppers, and sauces under the leadership of CEO Jeff Mezzetta, and our commitment to quality has never wavered. With an 80-year legacy behind us and a bright future ahead, we’re seeking passionate, driven candidates to help us bring our cherished family traditions to a new generation. The ideal candidate will have an immediate connection to our Core Ingredients: Crunchy Crunchy: We are hungry for excellence. Own It: We think and act as an owner – with appetite, initiative, and responsibility. Connection: We build authentic relationships that foster trust and open communications. Vibrance: We come to work eager and passionate about fulfilling our vision. When we share our work, we share a part of who we are. We are seeking a Director of Insights to lead the company’s insights and analytics capability in support of sales performance, marketing effectiveness, and strategic decision-making. This role is based in Mezzetta’s Marketing office in Larkspur Landing, just north of San Francisco. The Director of Insights transforms data into clear, actionable insights that inform brand and marketing plans, innovation priorities, and retail execution strategies. A core focus of the role is building a shared understanding of Mezzetta’s consumers and shoppers, who they are, how they shop, and what drives purchase and loyalty across channels. This leader integrates syndicated, consumer, and internal sales data to establish scalable learning systems (e.g., segmentation frameworks, consumer panels, recurring research) that enable consistent, insight-driven decision-making. The role also owns sales performance reporting, scorecards, and dashboards, providing reliable visibility into results and trends across the business. The Director of Insights partners closely with Marketing, Sales, and Finance as a trusted thought partner.

Requirements

Bachelor’s degree in Business, Marketing, Analytics, or related field
8–12+ years of experience in Insights, Analytics, Category Insights, or Sales Analytics within CPG or grocery retail
Strong experience building and managing sales reporting, scorecards, and dashboards
Deep experience leveraging syndicated data (e.g., Nielsen, SPINS) and consumer data services (e.g., Numerator)
Experience managing consumer panels, purchase behavior data, or household-level datasets
Proven ability to translate data into clear insights, recommendations, and executive-ready stories
Strong communication and presentation skills with senior stakeholders
Experience influencing cross-functional teams without direct authority
Strong project management and prioritization skills

Nice To Haves

Experience supporting sales performance analysis and DSMP measurement frameworks
Familiarity with marketing effectiveness measurement and innovation analytics
Prior people leadership or coaching experience

Responsibilities

Serve as the primary insights partner to Marketing and Sales leadership, informing growth strategies, brand plans, and go-to-market priorities through data and analysis
Translate syndicated, consumer, shopper, and internal sales data into actionable insights and recommendations
Identify key growth drivers, risks, and opportunities across categories, channels, and customers
Lead analysis of consumer and shopper data to deepen understanding of behaviors, motivations, and segments
Integrate multiple data sources to develop a holistic view of consumer and shopper behavior
Build and manage segmentation frameworks and ongoing learning programs to focus marketing, innovation, and execution
Translate consumer and shopper insights into practical implications for marketing plans, innovation development, and sales strategies
Own the development and ongoing management of sales performance reporting, scorecards, and dashboards that provide visibility into performance
Establish KPIs aligned to sales goals, marketing objectives, and DSMP priorities
Ensure reporting is standardized, accurate, efficient, and focused on driving decisions and accountability
Serve as a cross-functional partner to align reporting outputs to business review and planning cadence
Provide insights and performance analysis to inform 18-month rolling plan and 6-month locked plan and marketing planning processes
Lead insights input into monthly business reviews, performance readouts, and executive updates
Provide context and recommendations behind performance trends, gaps, and variances
Manage relationships with syndicated and consumer data partners (e.g., Nielsen, SPINS, Numerator)
Lead and develop a Senior Insights Analyst, setting clear priorities and expectations
Build scalable processes and strong cross-functional relationships