Director of Consumer Insights

Daily Wire • Nashville, TN

1d

About The Position

Daily Wire is seeking a Director of Consumer Insights to lead how we understand our audience and translate insights into stronger products, shows, and user experiences. This role owns our qualitative research strategy end-to-end, with a focus on continuous learning rather than one-off studies. The ideal candidate brings strong research rigor, expertise in survey design and sampling, and the ability to clearly communicate insights, limitations, and confidence levels to drive informed decision-making across the organization.

Requirements

• 5–8 years of experience in consumer insights, user research, or a related field
• Extensive hands-on experience with qualitative research methods, including interviews, focus groups, diary studies, and mixed-method approaches
• Strong quantitative literacy, including survey design, sampling strategy, and interpretation of imperfect or small data sets
• Experience managing external research vendors and budgets
• Strong written and verbal communication skills with the ability to present insights clearly to senior stakeholders
• Excellent judgment, organizational skills, and a practical, outcome-oriented mindset
• Proven ability to collaborate cross-functionally and work effectively with senior leaders

Nice To Haves

• Background in media, technology, or subscription-based businesses preferred

Responsibilities

• Design and lead a year-round consumer research program delivering clear, decision-ready insights across podcasts, original programming, product features, marketing, and the member experience
• Own and execute qualitative research initiatives, including ongoing and ad hoc surveys, concept testing, and targeted deep dives
• Apply strong qualitative expertise with quantitative literacy to design surveys, manage sampling tradeoffs, and guide teams on appropriate data interpretation and limitations
• Build and manage beta and research communities, including recruiting, segmentation, incentives, and ongoing engagement, while minimizing bias and over-reliance on convenience samples
• Determine when research should be conducted in-house versus externally; scope, manage, and evaluate external research vendors to ensure quality, rigor, and efficiency
• Partner closely with Data Science & Analytics, Product, Content, Marketing, and executive leadership to align research with business priorities
• Synthesize research findings into clear, actionable narratives and present insights to senior leaders to inform real decisions
• Set and maintain a high bar for research rigor, methodology, and ethical standards across all consumer insights work

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed