Director of Consumer Insights & Analytics

LALA US•Dallas, TX

About The Position

The Director of Consumer Insights & Analytics is responsible for leading consumer-led learning across LALA U.S., spanning category and consumption insights, innovation research, and analytics. This role serves as a key strategic partner to Brand and Innovation teams while maintaining selective interface with Sales and the LALA Mexico Insights organization. This position combines insights leadership with hands-on analytical engagement , ensuring consumer and data-driven learning is embedded in day-to-day decision-making. Reporting directly to the CMO, the role is part of the Marketing Leadership Team and plays a critical role in shaping brand strategy, innovation pipelines, and portfolio priorities.

Requirements

Bachelor’s degree required; Master’s degree (MBA, MS, or equivalent) strongly preferred.
10+ years of progressive experience in consumer insights, analytics, or strategy roles within CPG, food & beverage, or adjacent consumer industries.
Demonstrated experience leading innovation insights within a structured stage-gate process.
Strong command of syndicated data (e.g., Circana, IRI, Nielsen), with the ability to be hands-on when required.
Proven ability to translate complex data into strategic narratives that influence senior leadership decisions.
Experience partnering cross-functionally with Brand, Innovation, and Sales teams.
Executive presence with strong storytelling, presentation, and stakeholder-management skills.

Responsibilities

Consumer, Category & Competitive Insights Own the consumer and category insights agenda across consumption behavior, category dynamics, competitive landscapes, and emerging trends.
Develop a holistic, forward-looking understanding of consumers to inform brand strategy, portfolio prioritization, and growth opportunities.
Synthesize multiple data sources into clear, actionable implications for senior leadership and cross-functional partners.
Innovation Insights Leadership Lead innovation insights across the full stage-gate process, including concept, product, packaging, and pricing research.
Partner closely with Brand, R&D, and Innovation teams to embed consumer learning early and consistently in development decisions.
Elevate the rigor, speed, and impact of innovation insights while balancing business timelines and cost considerations.
Analytics & Syndicated Data Leadership Provide hands-on leadership across analytics, including consumption trends and syndicated data (e.g., Circana).
Manage and partner with a dedicated Circana full-time consultant in Year 1, with potential extension beyond that timeframe.
Ensure analytics are translated into business-relevant insights and integrated with primary research and internal data.
Drive clarity and simplification in how insights and analytics are used across Brand and Commercial teams.
Strategic Thought Partnership & Cross-Functional Influence Act as a strategic advisor to the CMO and Brand leadership, influencing decisions through a strong consumer and data-driven lens.
Selectively partner with Sales and Commercial teams to support customer-relevant insights and growth narratives.
Collaborate closely with the LALA Mexico Insights team to ensure alignment, leverage shared learning, and drive synergies across markets.
Leadership, Ways of Working & Governance Set the vision for how insights and analytics are generated, synthesized, and activated across the organization.
Influence without authority, building strong partnerships across Marketing, Innovation, Sales, Finance, and Supply Chain.
Lead agency and vendor relationships, ensuring high standards, efficiency, and impact.