Director of Category Management & Insights

Oatly AB•Village of Highland Falls, NY

4d•$155,000

About The Position

Hello potential future Oatly employee. It’s us, the original oatmilk company that started in Sweden 25 or so years ago and has since expanded to the U.S. where we’ve continued growing at a rate such that we need more brilliant minds to come work with us to keep the momentum going and the oatmilk flowing. Sustainability, health, and transparency are the core values that guide everything we do. Basically, we exist to help people live a healthier life without recklessly taxing the planet’s resources in the process, and to change the food system for the better. We drive that change through the power of oats and through a significant reduction in cow’s milk consumption. If any of this resonates with you, then maybe you’d like to work for Oatly, too. Now onto the formal stuff. We are looking for a Director of Category Management + Insights to join our team. This role blends deep analytical expertise with strong storytelling, influencing, and cross‑functional leadership to accelerate growth for both the brand and the overall plant‑based milk category.

Requirements

8+ years of experience in retail CPG, with Category Management, Insights, Business Intelligence, and/or Sales Strategy experience required- experience with an FMCG is a plus
Extensive knowledge of CPG Industry data, insights vendors, and their tools and capabilities
Ability to connect disparate data sources, interpret results, formulate recommendations, develop fact-based and narrative-driven presentations, and present to broad audiences
Strategic thinker with the ability to assess the present and provide go-forward recommendations
Demonstrated leadership experience managing teams or cross‑functional initiatives
Skilled at fostering a culture of curiosity, accountability, and continuous improvement
Ability to set clear expectations, provide constructive feedback, and guide team members through career development plans
Track record of elevating team capabilities in storytelling, advanced analytics, and retailer engagement
Self-motivated with the ability to embrace change and deliver results, managing multiple/diverse priorities
Excellent communication skills and attention to detail
High level of expertise in Microsoft Office
Strong customer-service aptitude

Responsibilities

Build, coach, and develop a growing Category Management & Insights team
In partnership with the Commercial Strategy team, develop and own the long‑term category vision for plant‑based milk across retail channels
Build compelling, insight‑driven category stories that position the company as a thought leader with key retailers
Identify whitespace opportunities, innovation platforms, and growth drivers grounded in market and shopper data
Lead annual category planning, including segmentation, pricing, assortment, and shelving strategies.
Develop and execute tools and resources to support distribution & innovation expansion, assortment/space/competitive analysis through repeatable tools and presentations across the US retail market
Lead the insights function, overseeing consumer research, syndicated data, shopper analytics, and competitive intelligence
Lead the enhancement of internal and external reporting, inclusive of group reporting to key external partners, investor relations & executive leadership
Partner closely with the Commercial Strategy team to shape brand strategy, positioning, and innovation roadmaps
Collaborate with Finance on forecasting, business cases, and performance tracking
Work with Supply Chain to anticipate demand shifts and category-driven volume changes
Partner with the global market insights team to lead the integration and optimization of insights, data, and reporting across all global markets
Monitor industry and category macro trends, synthesize information, and ensure stakeholders are informed of category and consumer shifts so they can quickly respond
Leverage data and manage POS contracts with Nielsen, Spins, and Numerator, as well as other insights tools and contracts (i.e,. Euromonitor) to develop growth-driving sales strategies

Benefits

flexible vacation (take it when you need it)
really great benefits (yes, pet insurance is in there)
paid volunteer days off throughout the year (doing good is fun)
free six packs of...(drumroll)…oatmilk
genuinely great coworkers who are rooting for each other and the company to thrive

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