Director of Hospitality and Agritourism
About The Position
A family-run enterprise based in the high mountain valley of Kamas Utah, Ballerina Farm aims to make the world a more wholesome place starting with the soil beneath our feet. What began as a family sharing their farm life and a love for the food raised and grown, has become a worldwide community with aspirations to guide anyone who wants to live a more rooted and intentional life in harmony with nature. Today, initiatives span, content, agriculture, food production, retail, e-commerce, hospitality, and a growing collection of products and experiences inspired by creation, nature, the farm, the growing team, and our friends around the world. We take pride in creating things with intention, quality, and care—from the food we produce to the products we offer and the experiences we create for our customers. At the heart of Ballerina Farm is a desire to share the beauty, simplicity, and richness of farm life with people everywhere. The Director of Hospitality & Agritourism is responsible for leading and elevating the overall guest experience across Ballerina Farm's customer-facing operations, including Retail, Agritourism, Events, Food & Beverage, and Guest Facilities. This leader will serve as a member of the senior leadership team and provide strategic oversight across these functions, developing scalable systems, building high-performing teams, and creating exceptional guest experiences that reflect the Ballerina Farm brand and values. The ideal candidate is an experienced hospitality leader who thrives in fast-paced environments, enjoys building teams and processes, and has a passion for creating meaningful experiences rooted in authenticity, quality, and service.
Requirements
- 10+ years of progressive leadership experience in hospitality, retail, restaurants, food service, events, tourism, guest experience, or multi-site operations.
- Experience leading managers and cross-functional teams.
- Strong operational, financial, and business management skills.
- Experience in food service, restaurant, or guest-facing culinary operations.
- Experience building scalable systems, processes, and service standards.
- Excellent leadership, communication, coaching, and organizational skills.
Nice To Haves
- Experience in agritourism, destination hospitality, experiential tourism, ranches, farms, resorts, outdoor recreation, or similar guest-focused environments.
- Experience managing multiple locations or business units.
- Experience in luxury hospitality or premium customer experience environments.
- Experience overseeing public events and seasonal programming.
Responsibilities
- Develop and execute a hospitality strategy that creates exceptional and consistent guest experiences across all customer touchpoints.
- Foster a culture of warmth, ownership, accountability, and teamwork.
- Partner with functional leaders to improve operational efficiency, guest satisfaction, financial performance, and service standards across all hospitality functions.
- Analyze guest feedback, operational metrics, and financial performance to drive continuous improvement initiatives across the guest experience.
- Lead the planning and execution of events, tours, seasonal programming, and destination experiences that strengthen the Ballerina Farm brand.
- Establish scalable systems, SOPs, and performance metrics to support continued growth.
- Develop, coach, and mentor leaders and teams across hospitality functions.
- Foster collaboration across Retail, Culinary, Marketing, Operations, Facilities, and other business units to deliver seamless guest experiences.
- Ensure all guest-facing environments maintain exceptional standards for hospitality, cleanliness, presentation, safety, and service.
- Lead special projects and strategic initiatives as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
