Director of Growth Marketing

PointFive•Denver, CO

3d•$185,000 - $210,000

About The Position

PointFive is the AI Efficiency OS, a platform that manages AI spend everywhere it happens, from the cloud to the coding agent. Engineering and FinOps teams use PointFive to enhance organizational efficiency and the effectiveness of their cloud and AI initiatives. The platform not only tracks spending but also identifies and autonomously resolves waste, leading to significant ROI for customers. NuBank experienced ROI in 10 days, and customers typically see over 1,200% ROI with a 4.9 G2 rating. Founded by the team behind the acquired IntSights, PointFive has secured $60M in Series B funding from investors including Accel, Entrée Capital, and Salesforce Ventures.

Requirements

5+ years in B2B growth or demand generation.
Bachelor's degree.
Hands-on experience building campaigns, pulling data, and executing work directly.
Comfort working technically and operationally in HubSpot, Salesforce, and ad platforms.
Ability to work with data directly.
SQL or Snowflake experience is a significant advantage.
Curious and fast-working style with a data-driven approach to testing and iteration.
High work ethic and high ownership.

Nice To Haves

Experience marketing technical products to technical personas, particularly engineering or platform teams.
Familiarity with both PLG (Product-Led Growth) and sales-led Go-To-Market (GTM) models.
Background in FinOps, cloud infrastructure, or developer tools.

Responsibilities

Own paid media strategy, budget allocation, creative direction, and results across channels like Google, LinkedIn, and Reddit.
Build and manage email and lifecycle marketing programs.
Run integrated campaigns and field events, managing the pre- and post-event activities.
Orchestrate outbound efforts with sales, ensuring alignment on targeting, sequences, signals, and content.
Own and build pipeline measurement and reporting using HubSpot, Salesforce, Snowflake, Google Analytics, and Common Room.
Improve website performance and conversion paths, from initial traffic to qualified meetings.