Director of Growth Marketing (DTC)

AliveCor

About The Position

AliveCor is looking for a Director of Growth Marketing to join our Marketing team. The ideal candidate is a strategic, data-driven leader with proven expertise in Direct-to-Consumer (DTC) marketing for physical products. You must have a strong grasp of analytics, attribution, and a track record of translating insights into performance improvements. This individual will be responsible for driving measurable growth in consumer acquisition, engagement, and retention—while also building strong awareness among professional audiences. Experience marketing medical devices, fitness wearables, or health-related products is highly preferred. The ideal candidate thrives on experimentation, collaboration, and results, bringing a specific track record of success in consumer healthcare.

Requirements

10+ years of experience in digital and growth marketing with a primary focus on Direct-to-Consumer (DTC) e-commerce.
Proven success driving measurable growth for physical products through paid digital, social, email, SEO, and conversion optimization.
Strong analytical skills with the ability to interpret data, build actionable insights, and present findings to senior leadership.
Expertise with marketing technology platforms (CRM, analytics tools, ad tech, automation systems).
Bachelor’s degree required.

Nice To Haves

Experience marketing medical devices, fitness wearables, or health-related products is highly preferred.
The ideal candidate thrives on experimentation, collaboration, and results, bringing a specific track record of success in consumer healthcare.

Responsibilities

DTC Strategy & Execution: Develop and execute a comprehensive omni-channel growth marketing strategy to drive consumer device and subscription sales across the brand website, Amazon, retailer dotcoms, and brick & mortar stores.
Funnel Optimization: Define and monitor KPIs using advanced attribution models and real-time data to optimize the full sales and engagement funnel.
Test & Learn: Champion a "test-and-learn" culture to iterate on creative, audience segmentation, and channel mix to maximize marketing efficiency—improving conversion rates and unit economics over time.
Leadership: Lead a high-performing team of marketers and vendor/agency/technology partners to ensure delivery of high-quality work and optimal ROI while fostering a culture of accountability and innovation.
Channel Management: Oversee all digital channels—including paid media, email, website, SEO, and social—while leveraging automation and personalization to drive customer engagement.
Budgeting: Oversee budget allocation, pacing, and forecasting across all digital initiatives.
Data-Driven Segmentation: Leverage data and insights to inform audience segmentation, creative strategy, and channel investments.
Lifecycle Marketing: Lead customer lifecycle initiatives through marketing automation, personalization, and advanced targeting to deepen customer engagement and strengthen loyalty.
Trend Identification: Monitor and identify emerging trends, technologies, and platforms that will fuel future growth.
Cross-Functional Collaboration: Partner closely with the VP of Consumer Marketing and VP of Enterprise Marketing to build best-in-class digital programs to support sales growth across B2C and B2B markets.