Director of Growth Marketing

Knit

23h•$150,000 - $180,000•Hybrid

About The Position

The Director of Growth Marketing will play a critical role in scaling Knit’s go-to-market engine. This leader will own the strategy and execution required to consistently generate high-quality Sales Qualified Leads (SQLs), driving predictable pipeline growth through disciplined, data-driven growth programs. You’ll lead Knit’s Growth Marketing function (including Marketing Operations and Content), owning inbound and outbound demand generation across paid, organic, content, events, and emerging AI-driven outbound initiatives. You’ll partner closely with Sales, Product Marketing, and RevOps to ensure growth efforts translate into qualified pipeline that converts and is acted on with rigor. You’ll join a team that’s building something category-defining and help shape how some of the world’s most respected brands uncover and activate insights through AI-native research. This is a hands-on leadership role for a builder who thrives at the intersection of experimentation and execution—leveraging modern growth tooling (including AI and automation) and scaling what works as Knit grows. Reporting to the Chief Operating Officer, you’ll work closely with senior leadership to align growth strategy with revenue goals, GTM priorities, and cross-functional execution.

Requirements

6–9 years of B2B growth, demand generation, or performance marketing experience, including experience in high-growth or scaling organizations.
Proven success driving pipeline and revenue impact in an enterprise GTM motion.
Strong experience across inbound and outbound growth channels, including paid, organic, content, and events.
Experience managing marketing budgets including setting initial budgets, allocating spend across channels, and reporting on impact of spend.
Command of marketing analytics, funnel metrics, and performance management.
Hands-on experience with modern marketing automation, CRM, and analytics tooling.
Comfort experimenting with AI-enabled tools and automation to improve efficiency, personalization, and scale.
Experience leading and developing teams, including marketing operations and/or content functions.
Strong cross-functional collaborator with Sales, RevOps, and Product Marketing teams.
Builder mindset—energized by ambiguity and motivated to bring structure to a scaling organization

Nice To Haves

Experience managing or partnering closely with SDR teams.
Background in B2B SaaS, research, data, or analytics platforms.
Familiarity with account-based marketing (ABM) or multi-stakeholder buying committees.
Prior exposure to AI-driven outbound, personalization, or growth experimentation tools.
Prior experience working closely with RevOps on attribution and GTM systems.

Responsibilities

Own Knit’s growth marketing strategy with full accountability for Sales Qualified Lead (SQL) generation and pipeline contribution.
Lead and develop the Growth Marketing team, including direct management of Marketing Operations and Content, ensuring strong execution, clear accountability, and scalable systems.
Design, execute, and optimize integrated growth programs across inbound and outbound channels, including paid, organic, content, events.
Explore, test, and scale AI-driven outbound and automation initiatives to improve reach, personalization, and efficiency.
Build and execute lifecycle and customer marketing programs—including nurture, onboarding, and expansion campaigns—that improve conversion, adoption, and expansion, in close partnership with Product Marketing and Customer Success.
Own the strategic direction and performance goals for events as a growth channel, partnering with Marketing Operations on event execution, sales alignment, and post-event measurement
Lead Knit’s content efforts, ensuring programs and assets directly support demand generation and sales priorities.
Establish clear marketing KPIs, forecasting, and performance reviews tied to pipeline and revenue outcomes.
Partner with Sales leadership to ensure lead quality, handoff processes, and follow-up rigor across the funnel
Collaborate closely with Product Marketing to ensure messaging and campaigns are aligned with positioning and buyer needs.
Partner closely with Sales Development and potentially manage 1–2 SDRs as part of the broader growth motion (scope to evolve over time).