Head Of DTC Marketing

MGA Entertainment, Inc.•Los Angeles, CA

About The Position

MGA Entertainment is seeking a senior Direct-to-Consumer leader to help evolve how our iconic brands engage with consumers in owned and operated channels. The VP, DTC & Consumer Engagement will be responsible for leading brand-led DTC initiatives that strengthen direct relationships with consumers, deliver differentiated shopping and engagement experiences, and support key brand moments across MGA’s global portfolio. This role sits at the intersection of brand, creativity, and commerce, and will work closely with cross-functional partners to ensure DTC efforts are aligned with broader business priorities. This is an opportunity for a strategic, consumer-first leader to shape how MGA shows up directly with fans, families, and collectors—while operating in close partnership with retail, wholesale, and marketplace teams.

Requirements

10+ years of experience in DTC, consumer engagement, e-commerce, or brand-led commerce
Experience working with consumer brands in fashion, lifestyle, entertainment, or trend-driven categories preferred
Demonstrated success launching limited editions, special collections, or branded consumer experiences
Strong cross-functional leadership skills with the ability to influence and align diverse teams
Data-informed decision maker with a creative, consumer-first mindset
Comfortable operating in fast-paced, evolving environments

Responsibilities

Lead the development and execution of MGA’s brand-led DTC initiatives across owned platforms
Help define the role of DTC within MGA’s broader go-to-market ecosystem, ensuring alignment with retail and wholesale partners
Translate brand and marketing priorities into compelling DTC experiences and launches
Oversee the evolution of MGA’s DTC consumer experience, including site experience, content, merchandising, and launches
Develop programs that deepen consumer engagement through storytelling, community, and owned channels (email, SMS, membership, etc.)
Ensure DTC experiences reflect MGA’s creativity, entertainment DNA, and brand standards
Lead the planning and execution of limited releases, special collections, and key brand moments on DTC platforms
Partner with Brand, Creative, and PR teams to bring launches to life with compelling narratives and integrated activation plans
Support test-and-learn approaches to new formats, products, and engagement models
Partner closely with Brand, Creative, PR, Sales, Licensing, Supply Chain, and Operations teams
Ensure DTC initiatives complement retail strategies and support broader brand and commercial objectives
Align calendars, messaging, and priorities across teams to deliver cohesive consumer experiences
Establish performance metrics and dashboards to track DTC engagement, launch performance, and consumer behavior
Use insights to refine experiences, improve future launches, and inform brand and product strategies
Foster a culture of continuous learning and improvement across DTC initiatives
Build and lead a high-performing DTC team and/or agency partners as appropriate
Establish clear operating rhythms, planning processes, and accountability across initiatives
Collaborate with Finance and Operations to ensure disciplined execution and resource management