Head of Growth - Wellness & DTC Brands

Tharp Ventures

3d•$8,000 - $12,000•Remote

About The Position

Tharp Ventures is a marketing operating partner for category-defining wellness and DTC brands — companies like Ra Optics, Ways2Well, and Daylight Computer. We help founders scale with clarity by balancing the art of brand with the science of performance: paid media, creative, email, and CRO — all under one cohesive system. We're not a traditional agency. We act as the internal marketing arm for our clients, building deep partnerships that drive long-term growth. We're looking for a Head of Growth to take full ownership of client marketing strategy and scale our portfolio of wellness brands to new heights. Your role: be the strategic brain behind the brands you lead. You'll set the vision, craft the messaging, call the plays, and run the team that executes — all while sitting shoulder-to-shoulder with founders who expect CMO-level thinking. This isn't account management. This is ownership. You win when your brands win.

Requirements

You've scaled DTC brands past $5M+ in revenue and can prove it.
You've led growth or marketing at a brand or agency for 5+ years — ideally both.
You know the wellness space deeply. Blue light, supplements, functional medicine, biohacking, longevity — this world makes sense to you and you're genuinely interested in it.
You're dangerous in Klaviyo, Meta Ads Manager, Google Ads, and Shopify analytics.
You can write. Not "review copy" — actually write hooks, angles, and copy that convert.
You're client-ready. Founders trust you. You communicate with clarity, confidence, and zero fluff.
You lead teams without micromanaging. You set the bar high, give clear direction, and hold people accountable.
You're strategic but not precious. You'll get in the weeds when needed.
You're hungry. You want to build something, not just manage accounts.

Nice To Haves

Candidates with wellness brand experience strongly preferred

Responsibilities

Growth Strategy Develop and execute full-funnel growth strategies across paid media, email, landing pages, and CRO.
Identify the levers that actually move revenue — and pull them relentlessly.
Build testing roadmaps for creative, audiences, offers, and messaging. Know what's working and why.
Set KPIs, forecast growth, and hold yourself accountable to results.
Client Leadership Serve as the strategic partner to founders and executives. They should see you as their outsourced CMO.
Run client calls with confidence. Present strategies, walk through performance, and make recommendations they trust.
Push back when clients have bad ideas. Earn respect through results and clarity, not agreeableness.
Team Leadership Direct a world-class team — all provided by us.
Set clear briefs, manage workflows, and ensure the team delivers work that matches your strategic vision.
Give feedback that makes creative and copy sharper. Elevate the output.
Messaging & Creative Direction Write and refine copy that converts — ads, emails, landing pages, product positioning.
Understand what makes wellness consumers tick. Speak their language authentically.
Brief creative with clarity. Know the difference between "good design" and "design that sells."
Analytics & Optimization Live in Shopify, GA4, Triple Whale, Northbeam, or whatever attribution setup the client uses.
Understand CAC, LTV, MER, ROAS, and contribution margin — and make decisions based on real math, not vanity metrics.
Run CRO experiments and know how to read results without fooling yourself.