Head of Growth

Ultra Pouches•New York City, NY

12d

About The Position

Ultra™ is already the #1 brand of nicotine-free pouches in the world and we only launched 6 months ago —we’re just getting started. Our mission is to build the category-defining brand of functional pouches for people who want enhanced performance without the crash, addiction, or long-term downsides. Ultra does not just make a pouch that is somewhat “better for you” than Zyn. We make functional performance products that are actively good for you. The market shift is massive: nicotine pouch sales are up 3,000% since 2019 and projected to reach $20B by 2026. Consumers are adopting the pouch form factor at scale, and many are now seeking nicotine-free functional benefits in a pouch. Ultra is positioned to lead that wave. Backed by some of the best investors, founders and athletes in the world, including: Left Lane Capital (Blank Street, Olipop, Holy) Sugar Capital (Grüns, Feastables, Lucky Energy) Athletes & Creators Joe Burrow, Dak Prescott, Henrik Lundqvist, Jakob Chyrchrun + more Founders & Operators Chad Janis (Grüns), Harpreet Singh (Oura Ring), Jeff Rader (Harry’s), Vinay Menda (Blank Street), + more As Head of Growth at ULTRA , you won’t just be optimizing campaigns—you’ll be architecting the entire growth engine of one of the fastest-growing CPG brands of the past decade. You’ll lead strategy and execution across every major growth lever: paid media, creative, retention, CRO, influencer, analytics, and growth tech infrastructure . With full ownership of CAC:LTV, contribution margin, and net new customer acquisition , you’ll be empowered to make fast, high-conviction decisions and scale efficiently—without red tape or bottlenecks. You’ll collaborate directly with the founders and cross-functional leaders to build durable systems, develop top-tier talent, and unlock compounding growth across channels. This is a rare opportunity to step into a true builder role at a brand with momentum, resources, and the ambition to define an entirely new category. We’re looking for someone who’s been battle-tested —someone who lives and breathes scale, who can build and lead high-performing teams, and knows how to combine media buying, analytics, creative systems, and leadership into a world-class growth machine.

Requirements

You think like a founder and operate like an owner—accountable, proactive, and relentlessly results-driven.
You’ve profitably deployed $100K+/day in paid media across Meta, Google, and TikTok, allocating spend based on CAC:LTV efficiency .
You’re disciplined and systems-oriented—structured testing, weekly reviews, and playbooks are table stakes.
You lead through dashboards—building systems that give teams clarity on goals, levers, and bottlenecks.
You’re full-funnel fluent—seamlessly integrating acquisition, CRO, and retention into one cohesive growth engine.
You’re deeply analytical—dissecting data and turning insights into strategy.
You’ve built and coached high-performing teams across paid, creative, lifecycle, influencer, and data .
You know when to scale, when to pivot, and how to separate signal from noise.
You’re always sharpening your edge—benchmarking competitors, talking to operators, and pushing yourself.
You embody ULTRA’s values: Move fast. Be data-driven. Take ownership. Build with intention. Compete to win.

Responsibilities

Growth Strategy & Ownership Own the full growth P&L—driving CAC efficiency, LTV expansion, contribution margin, and net new customer acquisition. Set the strategic direction for growth and operate with autonomy, speed, and accountability. Ensure integrated planning, testing, and performance alignment across teams, channels and platforms.
Creative Performance & Feedback Loops Lead strategy and build systems that tightly connect media buyers, creative, influencer, and UGC teams . Ensure a high-velocity feedback loop between performance data and asset production.
Lifecycle Marketing & Retention Own retention performance across email, SMS, and subscription . Partner closely with retention and tech leads to improve cohort metrics, reduce churn, and expand LTV through targeted, data-driven campaigns.
Hiring, Coaching & Talent Development Recruit A-players, level up internal talent, and hold the team to ambitious KPIs. Build an environment where operators thrive and are empowered to move fast and win.
Conversion Rate Optimization (CRO) Oversee continuous testing across pricing, landing pages, bundles, offers, and funnels . Optimize for AOV, CVR, and full-funnel efficiency using structured hypotheses and clear measurement.
Analytics & Decision-Making Infrastructure Build and maintain best-in-class reporting frameworks using tools like Northbeam, GA4, Amplitude, and Shopify . Turn insights into action and ensure teams operate from clean, trusted data.
Team Leadership & Alignment Lead and help to build a high-performing growth org across paid media, creative, influencer, retention, and analytics . Create clarity, accountability, and a high-output culture focused on speed, ownership, and results.