About The Position

The Director of Group Sales oversees the hotel’s group sales efforts and helps drive group revenue strategy. The role aligns team priorities and initiatives with annual group rooms and banquet revenue goals, and contributes to the hotel’s commercial strategy in partnership with commercial and regional leadership. It develops strategies for Rooms, Catering, and Event revenue; works with commercial leadership on group pricing and rate strategies; and uses performance metrics, demand forecasts, and competitive insights to guide sales plans and deployment. The Director builds relationships with Hilton Worldwide Sales, Convention and Visitors Bureaus, third-party travel partners, and key clients to drive demand and conversion. The role also facilitates business reviews and planning, and leads team recruitment, performance management, professional development, engagement, and recognition.

Responsibilities

  • Oversee group sales efforts and align team priorities and initiatives with annual revenue goals for group rooms and banquets.
  • Contribute to the hotel’s annual commercial strategy with commercial and regional leadership teams.
  • Develop and implement business strategies for Rooms, Catering, and Event revenue in alignment with broader commercial objectives.
  • Collaborate with commercial leadership to establish group pricing and rate strategies that maximize revenue and competitive market share.
  • Use performance metrics, demand forecasts, and competitive insights to shape sales plans, adjust deployment and mix strategies, and align activity with revenue goals and market conditions.
  • Engage Hilton Worldwide Sales, Convention and Visitors Bureaus (CVBs), third-party travel partners, and key clients to drive demand, improve conversion, and support high-impact site visits and pre-convention meetings.
  • Facilitate regular strategy and performance meetings and contribute to long-range commercial planning through analysis of performance trends, market shifts, and revenue opportunities.
  • Recruit talent and support team growth and engagement through performance management, professional development, and recognition programs.
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