Director of Global Markets

Feeld•New York, NY

22h•Remote

About The Position

At Feeld, we are creating a world where everyone is more intimately connected to each other and themselves. We are building an inclusive, human-centred product and are looking for a Director of Global Markets to become part our remote team and our mission to elevate the human experience of sexuality and relationships. We’re looking for a globally minded, culturally fluent marketing leader to shape how Feeld shows up in the world: market by market, community by community. This role owns the strategy and execution of our localized marketing efforts across key and emerging markets. It sits at the intersection of brand, data, and culture—translating Feeld’s identity into work that resonates deeply and authentically at a local level. You won’t be scaling templated campaigns across regions. You’ll be building a system that listens first, grounded in research, subcultures, and lived experiences. Then responds with marketing that feels specific, intentional, and true to the communities we serve. You’ll work closely with Data and Research to understand where we grow, and why. With Brand and Creative to shape how we show up. And with local partners to ensure what we put into the world isn’t just seen, but felt.

Requirements

8+ years of experience in global or regional marketing, with 3+ years in a managerial and/or leadership role, and a track record of building and leading localization strategies across multiple markets
Deep experience in consumer brands, with a strong instinct for brand-building that goes beyond aesthetics and into meaning, identity, and cultural relevance
Highly fluent in data and research, using insight not just to optimize, but to understand people and shape strategy
Culturally aware and deeply curious, with a genuine interest in subcultures, relationships, and the nuances of how people connect across different contexts
Experienced in market expansion, with a thoughtful approach to entering and scaling new regions
A strong cross-functional collaborator, able to work fluidly with Brand, Creative, Product, and Data teams
Strategic but not removed, comfortable moving between vision and execution, and holding a high bar for the work at every level

Responsibilities

Define and lead our global localization strategy, setting a clear point of view on where and how Feeld shows up across markets
Partner deeply with Data and Research to identify opportunities, set market-level targets, and uncover the cultural and behavioral nuances that drive growth
Develop and steer local marketing plans that feel native to each market—grounded in insight, not replication
Drive expansion into new and emerging markets, building thoughtful entry strategies that prioritize learning, community fit, and long-term potential over short-term scale
Collaborate with Brand and Creative to shape campaigns that create a strong brand halo globally, while allowing for meaningful local expression
Use local markets as testing environments for messaging, positioning, and campaigns, feeding insights back into global strategy and creative expression
Build a deep, ongoing understanding of subcultures and communities, ensuring our work reflects the diversity, complexity, and progressiveness of our audience
Create strong feedback loops between markets and brand, so what we learn locally influences brand, product, and growth decisions globally
Own performance across markets, balancing brand impact with measurable outcomes and sustainable growth
Build and manage a network of local partners, collaborators, and operators, enabling high-quality, culturally attuned execution on the ground