Director of Global Advertising Communications

Roku•New York, NY

20h•$200,200 - $292,400•Hybrid

About The Position

The Director of Global Advertising Communications is a senior leadership position responsible for overseeing and leading the external communications strategy for Roku's advertising business, one of the company's most significant and fastest-growing revenue drivers. This role requires a seasoned communications leader who can translate complex business, product, and industry developments into compelling narratives for external audiences while maintaining a deep understanding of Roku's advertising growth strategies and broader business objectives. The ideal candidate will serve as a strategic advisor to C-suite executives leading Roku's advertising and media businesses, helping shape narratives that reinforce Roku's position as a leader in streaming, media, and advertising. This person will maintain and expand deep relationships with top-tier business, financial, technology, media, and advertising press, and will serve as a key communications partner for major industry moments including CES, Cannes Lions, Upfront/NewFront presentations, and other high-profile engagements. The right candidate will bring established credibility across advertising, ad tech, corporate, and business communications, ideally with extensive experience working at publicly traded companies. This role requires the ability to drive day-to-day communications excellence while shaping long-term narratives that position Roku for continued growth and leadership in the evolving media and advertising landscape.

Requirements

20+ years of communications or public relations experience, with significant expertise in advertising, ad tech, business, corporate, and revenue-related communications
8+ years in senior leadership roles partnering directly with C-suite executives and business leaders
Deep relationships with business, financial, technology, media, and advertising reporters
Demonstrated ability to connect business strategy, product innovation, and market opportunity into compelling external narratives
Excellent writing, storytelling, and project management skills
Strong executive presence and ability to influence across a complex, matrixed organization
Well-organized, detail-oriented, and adaptable in fast-paced environments
Experience working at publicly traded companies
Passion for television, streaming, media, advertising, and entertainment
Ability to manage multiple priorities and thrive in a highly collaborative environment
Strong judgment, especially during high-profile or fast-moving situations
Ability to balance strategic thinking with operational execution and respond quickly to evolving business needs
Exceptional ability to simplify complex ideas and navigate ambiguity
Demonstrated ability to exercise discretion and handle highly sensitive and confidential information

Nice To Haves

You can describe specific examples where you used AI tools, agents, or workflow automation to move faster, raise quality, or scale your impact. You frame problems well, guide AI-assisted work, verify results, and ramp quickly in unfamiliar domains. Above all, you bring curiosity, adaptability, good judgment, and a willingness to learn new ways of working.

Responsibilities

Oversee and lead the external communications strategy for Roku's advertising business, with a focus on advertising revenue growth, innovation, programmatic partnerships, measurement and performance solutions, platform partnerships, data and technology advancements, and emerging monetization opportunities
Partner closely with senior leaders across Roku's media, advertising, product, technology, sales, and corporate communications organizations to ensure communications strategies align with business priorities and long-term company objectives
Serve as a strategic advisor to C-suite executives leading Roku's advertising and media businesses, helping shape and drive narratives that reinforce Roku's industry leadership
Develop a deep understanding of Roku's advertising products, roadmap, and go-to-market strategy to effectively communicate new offerings, product innovations, and future growth opportunities to external stakeholders
Lead long-term communications strategy informed by a deep understanding of business dynamics, pricing and monetization strategies, advertiser needs, and emerging revenue opportunities
Partner with stakeholders across Advertising, Product, Revenue, Sales, Corporate Communications, Investor Relations, Marketing, Research & Analytics, and Business Development to evolve business narratives and support strategic communications initiatives
Complement the work of marketing and events teams by focusing on external reputation, business storytelling, executive visibility, and earned media engagement
Maintain and expand deep relationships with top-tier business, financial, technology, media, and advertising reporters from outlets including Axios, Bloomberg, Reuters, CNBC, The Wall Street Journal, The New York Times, Barron's, Puck, The Information, Variety, The Hollywood Reporter, Deadline, Adweek, Ad Age, Digiday, and others
Serve as a key communications partner for major industry moments and tentpole events, including earnings-related business storytelling opportunities, CES, Cannes Lions, Upfront/NewFront presentations, major product launches, and partnership announcements