Director of Foodservice

Voyage Foods • Oakland, CA

8d • $128,000 - $192,000 • Remote

About The Position

Voyage Foods is decoupling the world's favorite foods from their traditional source material. Our portfolio spans cocoa-free chocolate, bean-free coffee, and allergen-free nut spreads, delivering the taste and functionality of the originals while insulating customers from commodity price volatility and dramatically reducing environmental footprint. We manufacture at scale in our 300,000 sq ft Ohio facility and export globally today. We sell B2B to some of the largest food companies in the world.

We are hiring a Director of Foodservice to own and build our foodservice channel. This is a senior hunting role for someone who arrives with an established network of decision-makers across QSR and fast casual chains, coffee chains, commercial bakeries, convenience and travel centers, hospitality groups, and foodservice manufacturers. Your job is to open doors that cold outreach cannot, build pipeline, run accounts end to end, and land the flagship chain accounts that define the channel. Because foodservice runs through distribution, you will also own building our distributor network: securing stocking positions and turning distributor sales teams into an extension of ours.

This is a zero-to-one commercial environment. You will not inherit a playbook, a mature CRM, or a warm territory. You will help define the channel strategy, build the account architecture, and set the standard for how Voyage sells into foodservice.

Requirements

• 8+ years of B2B sales or business development experience in foodservice or food ingredient sales
• An established, active network of decision-makers at QSR, fast casual, coffee, convenience, or hospitality chains and commercial bakeries; you can generate first meetings from your own relationships, not just cold outreach
• Established relationships with broadline and specialty foodservice distributors, and hands-on experience getting a new product stocked, programmed, and pulled through distribution
• Track record of landing new chain accounts and multi-unit programs, with named wins you can speak to
• Experience selling at the VP and C-suite level across supply chain, procurement, culinary, and F&B leadership
• Experience in food required; commercial bakery, coffee, or beverage programs strongly preferred
• Experience selling novel or innovative ingredients or products where category education is part of the sale is a plus
• Proven track record sourcing and closing new business, not just managing inherited accounts
• Comfortable selling a technical product to culinary, procurement, and operations stakeholders simultaneously
• Fluent in foodservice sales mechanics: cuttings, menu tests, LTOs, distributor programs, deviated pricing, commissary and co-manufacturing models
• Self-directed and resourceful; you build your own target lists, materials, and processes when they do not exist

Nice To Haves

• Experience selling novel or innovative ingredients or products where category education is part of the sale is a plus

Responsibilities

• Pipeline generation: Leverage your existing relationships to open doors at national and regional chains, and convert your network into a qualified, active pipeline. Build and own pipeline across QSR, coffee chains, commercial bakery, convenience and travel, hospitality, and foodservice manufacturing. Run structured outbound prospecting: account mapping, decision-maker identification, cold outreach, trade show and event coverage.
• Selling a new category: Lead prospects through category-creation selling: educating culinary, menu development, procurement, and operations teams on the value proposition of our products, how they perform, and where they fit on the menu. Manage cuttings, menu trials, and operational validation with customer culinary and R&D teams, proving drop-in compatibility with existing back-of-house equipment and workflows.
• Deal execution: Own the full deal cycle from first meeting through fulfillment, including multi-unit and multi-year chain agreements. Negotiate directly with VP-level supply chain, procurement, and F&B leadership. Coordinate operator wins with distribution to ensure product is stocked, priced, and pulled through correctly.
• Distributor network: Establish and manage relationships with broadline and specialty foodservice distributors and redistribution partners. Secure new stocking positions and negotiate distributor programs: deviated pricing, rebates, and marketing support. Educate and activate distributor sales reps so our products get presented, cut, and sold without us in the room.
• Commercial infrastructure: Maintain rigorous pipeline hygiene: stages, touchpoints, forecasting, and win/loss learnings. Feed market intelligence back to R&D and leadership: competitive moves, pricing signals, menu and application gaps. Help define channel strategy: segment prioritization, distributor network design, and pricing architecture for foodservice.

Benefits

• Commodity prices across cocoa and coffee have hit historic highs, and foodservice operators are fighting to protect menu price points and beverage margins without sacrificing quality. You will be selling products with a genuine tailwind, a real cost and sustainability story, and manufacturing capacity ready to scale behind them. And you will not just be working a territory: you will be building a channel from the ground up, with the relationships you have spent a career earning as the foundation.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed