Director of Field Sales

American First Finance•Dallas, TX

6d•Hybrid

About The Position

Director of Field Sales Are you a dynamic leader with a passion for driving sales growth, fostering meaningful partnerships, and coaching high-performing teams? At American First Finance (AFF), we’re on a mission to revolutionize how businesses connect with their customers. As our Director of Field Sales, you’ll play a pivotal role in executing our Merchant Growth Strategy, mentoring sales professionals, and building strong relationships with top regional merchants. This is your opportunity to make a significant impact in a high-energy, fast-paced environment where innovation, collaboration, and performance are celebrated. If you thrive in a role that combines strategic vision with hands-on leadership, we invite you to join us and elevate your career to new heights!

Requirements

High energy, great organization skills and uncompromising Integrity.
Minimum of 10 years of proven sales management experience or demonstrated equivalent experience.
Demonstration of sustained, high performance in current position and strong aptitude for learning.
Experience in building and leading successful teams in a commission-based sales environment.
Financial Acumen- ability to manage budgets and resources effectively and efficiently for high impact.
Understands the value of metrics and has analytical capabilities to use data to drive increased market penetration and market opportunities.
Demonstrated ability to build relationships and collaborate with internal constituencies, such as Marketing, Training, Trade, and Sales Operations to achieve corporate objectives.
High sense of urgency and customer service orientation.
Strong business acumen and ability to understand market opportunities.
Ability to thrive in a highly driven culture that is performance based, fast paced, and results oriented.
Proficiency in MS Office (Word, Excel, PowerPoint, Teams & Power BI).
Maintain a valid driver’s license and car insurance for travel within assigned regions.

Nice To Haves

Bachelor’s degree preferred but not required.
Extensive experience in B2B sales management, leading sales presentations, negotiation & closing.
Extensive experience in retail consumer finance, merchant services, or SaaS.

Responsibilities

Oversees the execution of the Merchant Growth Strategy and the ASR Playbook for the assigned regions.
Engages with Top Regional Merchants to achieve specific growth and profitability targets for each partnership.
Plays a major part in the recruitment, training, and coaching of all sales personnel in collaboration with each RSD to ensure the ASR Playbook is executed throughout the assigned regions.
Acts as a “Player-Coach” that will travel 50-75% in the field monthly with Regional Sales Directors & Sales Team members facilitating merchant accountability discussions with the most challenging partnerships in each region.
Attends Regional Trade shows, Group Meetings and Presentations delivering a first-class customer experience that represents AFF’s Core Values.
Demonstrates out-of-the-box thinking and ability to effectively overcome obstacles.
Recruit, train, and develop Regional Sales Directors, Area Sales Representatives (ASR) & Field Support Specialists (FSS) in the assigned regions.
Ensures effective and efficient use of AFF’s Customer Relationship Management (CRM) tools for all regional sales personnel.
Consults business owners by listening to their needs and educating them on how American First Finance can help them capture additional customers and increase same store sales.
Creates, fosters, and grows relationships with existing clients by ensuring elevated levels of customer satisfaction.
Conducts Field observations with RSD, ASR and FSS Field Team members for the assigned regions.
Provides consistent support for each region in the launching and training of key merchants.
Coaches all Sales Team Members to conduct effective business reviews throughout the region to develop meaningful partnerships with key account contacts by offering best practices that improve performance.
Evaluates and communicates key data analytics information with Region Sales Directors to ensure maximum sales strategy impact.
Collaborates and communicates with internal departments such as Marketing, Training, Merchant Care and Sales Operations on all needs, opportunities, and initiatives.
Manages regional expense budgets and resources to ensure ROI (Return on Investment).
Demonstrates honesty and integrity while modeling behaviors consistent with company standards and policies for business and compliance related matters.
Is accountable for meeting and/or exceeding established sales goals.
Performs other duties as assigned.