Director of External Communications

Tennessee Tech • Cookeville, TN

1d

About The Position

The overall purpose of this position is to lead the external communications efforts for Tennessee Tech Athletics. This position will demonstrate competency in establishing relationships with key stakeholders and serve as the primary liaison between the athletics department and various publics, including media, alumni, digital followers, student-athletes, fans, corporate partners and sponsors, community at-large, and the university community. These relationships will be critical in ensuring optimal coverage, attention, brand recognition, and publicization for external audiences. The employee will utilize existing knowledge to craft a strategy around storytelling efforts and immerse themselves in Tennessee Tech Athletics on a conference, community, college, and national level. With a strong emphasis on brand awareness, broad-reaching messaging, recruiting, and retaining student-athletes and providing entertainment to all consumers of Tennessee Tech, this position is critical in supporting storytelling for these areas. This role requires collaborative work and sport-specific media plan leadership across the department, including coaches, senior leaders, and campus entities.

Requirements

• Demonstrated competency in establishing relationships with key stakeholders.
• Ability to serve as the primary liaison between the athletics department and various publics.
• Ability to ensure optimal coverage, attention, brand recognition, and publicization.
• Ability to craft a strategy around storytelling efforts.
• Ability to immerse themselves in Tennessee Tech Athletics on a conference, community, college, and national level.
• Strong emphasis on brand awareness, broad-reaching messaging, recruiting, and retaining student-athletes and providing entertainment to all consumers.
• Requires collaborative work and sport-specific media plan leadership across the department.

Responsibilities

• Lead external communications efforts for Tennessee Tech Athletics.
• Establish relationships with key stakeholders.
• Serve as the primary liaison between the athletics department and various publics (media, alumni, digital followers, student-athletes, fans, corporate partners and sponsors, community at-large, and the university community).
• Ensure optimal coverage, attention, brand recognition, and publicization for external audiences.
• Craft a strategy around storytelling efforts.
• Immerse themselves in Tennessee Tech Athletics on a conference, community, college, and national level.
• Support brand awareness, broad-reaching messaging, recruiting and retaining student-athletes, and providing entertainment to consumers.
• Collaborate and lead sport-specific media plans across the department, including coaches, senior leaders, and campus entities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed