Director, External Communications & Reputation
Transamerica•Philadelphia, PA
•Hybrid
About The Position
The Director, External Communications & Reputation manages the development and execution of strategic external communications to strengthen brand reputation, manage reputational risk, and support business objectives through media relations, crisis response, and stakeholder engagement.
Requirements
- Bachelor’s degree in communications, public relations, strategic marketing, or related field, or equivalent experience
- 15 years of experience in media relations, public relations, or crisis communications
- Experience managing high-profile reputational issues and sensitive situations
- Experience developing and executing strategic communications plans at enterprise and business levels
- Experience in earned media, message development, and issues management
- Skilled in writing, editing, and translating business priorities into compelling narratives
- Knowledge of media dynamics, crisis response protocols, and reputation management strategies
- Proficient in Microsoft Office (Word, Excel, PowerPoint)
Nice To Haves
- Experience supporting executive communications and visibility strategies
- Experience working in highly regulated industries or complex corporate environments
Responsibilities
- Manage the enterprise and its lines of business’ reputation management strategy, ensuring preparedness and a timely response to high-impact issues and crises.
- Develop and execute crisis communications plans, including scenario planning, playbooks, and real-time response.
- Build and maintain relationships with key journalists, editors, and industry influencers to strengthen media presence.
- Advise senior leadership on reputational risk, corporate positioning, executive visibility, and emerging issues.
- Identify and advance thought leadership opportunities across media, events, and speaking engagements.
- Draft press releases, articles, executive remarks, media statements, and issue responses.
- Anticipate and analyze media and industry trends to inform proactive communications strategies.
- Partner cross-functionally with legal, compliance, risk, government affairs, investor relations, human resources, and business leaders to align messaging and protect reputation.
- Monitor and analyze media coverage, sentiment, and emerging risks; adjust strategies accordingly.
Benefits
- Competitive Pay
- Bonus for Eligible Employees
- Pension Plan
- 401k Match
- Employee Stock Purchase Plan
- Tuition Reimbursement
- Disability Insurance
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Employee Discounts
- Career Training & Development Opportunities
- Paid Time Off starting at 160 hours annually for employees in their first year of service.
- Ten (10) paid holidays per year
- Wellness Coaching
- Reward Dollars
- Parental Leave – fifteen (15) days of paid parental leave per calendar year
- Adoption Assistance
- Employee Assistance Program
- Back-Up Care Program
- PTO for Volunteer Hours
- Employee Matching Gifts Program
- Employee Resource Groups
- Inclusion and Diversity Programs
- Employee Recognition Program
- Referral Bonus Programs
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Director
