Director of External Affairs

Columbia Distributing•Kent, WA

3d•Onsite

About The Position

The Director of External Affairs will serve as a strategic partner to the Vice President of External Affairs & Communications, helping to shape and support Columbia Distributing's engagement and communications strategy. The role is primarily focused on leading strategic communications, digital and social media, and stakeholder engagement efforts that support the company's business objectives and public affairs priorities. The Director will serve as an important bridge between the company and key stakeholders, including teammates, media, community organizations, suppliers, retail partners, industry associations, and policymakers.

Requirements

Strong writing, messaging, and strategic communications skills.
Experience developing and managing digital and social media strategies.
Ability to translate complex issues into clear, engaging messaging.
Experience managing multiple priorities in a fast-paced environment.
Strong collaboration skills and ability to work cross-functionally.
Experience engaging with policymakers, industry partners, media, and community stakeholders.
Strong judgement in handling sensitive communications, external positioning, and issue-related messaging.
Bachelor's or advanced degree from an accredited institution.
6 - 8+ years of relevant experience in government affairs, public affairs, strategic communications, or public relations, or an equivalent combination of education and experience.

Nice To Haves

Familiarity with public policy and regulatory environments is preferred.
Experience in political campaigns, legislative offices, public affairs firms, trade associations, or regulated industries is strongly preferred.

Responsibilities

Lead the development and execution of integrated communications strategies that support Columbia's strategic priorities.
Partner closely with the VP of External Affairs & Communications to align messaging with policy, corporate, and leadership priorities.
Develop clear, compelling narratives that translate complex industry, policy, and business topics into accessible messaging.
Oversee creation of executive communications, including talking points, presentations, and key messaging for internal and external use.
Ensure consistency of voice and messaging across all communications channels.
Coordinate Columbia's digital and social media strategy, including content planning, platform management, and performance optimization.
Develop and execute digital campaigns that support corporate storytelling, engagement, and public affairs priorities.
Establish and maintain a consistent brand voice aligned with company values and priorities across digital platforms.
Monitor digital performance and recommend data-driven improvements to increase reach and engagement.
Develop and execute engagement strategies that strengthen and support relationships with teammates, suppliers, retail partners, industry associations, policymakers, and community leaders.
Support internal communications initiatives that connect teammates to company strategy and priorities.
Identify opportunities to elevate Columbia's presence through events, partnerships, and advocacy.
Represent the company in external engagements as appropriate.
Support the VP of External Affairs & Communications in advancing government affairs and public policy priorities through strategic communications and engagement.
Assist in analyzing and translating policy developments into clear communications for internal and external audiences.
Help support and coordinate advocacy communications, issue management, and stakeholder engagement and outreach efforts.
Support the development and communication of Columbia's community impact and charitable initiatives.
Partner with internal teams, suppliers, and nonprofit organizations to amplify impact and visibility.
Assist in tracking, measuring, and communicating the impact of Columbia's community partnerships and investments.